End of year says review of the year, thank you 2023

Hi, Manon here, founder of Meanwhile Boutique, writing to you.

Since becoming an entrepreneur, at the end of every year and to properly welcome the new one, I transparently review the year.
Here is the review of 2023: movement in the team, a new back office, new events…

2023 review by Manon, meanwhile boutique

This year was not the easiest personally, but quite the opposite professionally, thanks to the team, thanks to you, to the people around me, it was a great year for Meanwhile Boutique and I thank you for that.

In summary:

In 2023, Meanwhile Boutique is:

An article in the women's magazine BIBA
A radio appearance on NRJ12
Packaging with the Meanwhile Boutique logo for the products we send (always recycled and recyclable)
A mention in the gift ideas section of the France Digitale newsletter, added to all our press coverage.
Mathylde's Facebook reel which has already had half a million views
Events in new venues: Fondation Good Planet, Hoba...
I pitched Meanwhile Boutique for the Businettes
This event created a productive and collaborative meeting
I sold an "ecofriendly and happy" T-shirt to Aymeric Caron at the Smmmile Festival
I was able to put an AGIR workshop into practice within the team, thank you Syllages and La Ruche for this training
I took a week of vacation almost 100% without a computer
I did THE WEEK, a collaborative experience (that I recommend to everyone)

But also:

The launch of the new website
The partnership with a great CTO
Surpassing 20K visitors / month with a €0 marketing budget
The first Meanwhile Boutique videos on Tiktok and shorts on Youtube
The choice to hire an SEA + SEO agency
The first online ads
The first Parisian pop-up
The donation of €535 to the Maison des Femmes we have supported for 2 years
The start of a new non-profit collaboration with La Fondation vaincre Alzheimer
The start of our new operational back office for brands, custom-made with lots of features.

What I regret

Seeing more than 20 brands from the collective stop their activity
Having changed platforms for sending our newsletter
Not having moved to the south sooner
Having placed (too much) trust in collaborators (in bad faith)
Still not having managed to follow an online course, even Nina Ramen's

I am grateful:

To the Meanwhile Boutique 2023 team: Sandra who stayed at Meanwhile Boutique for 2 years, Lucile who joined during the year and was very efficient, Orlane, who was in charge of our social networks for 1 year, Mathylde, newly arrived and who makes hilarious videos on our networks and Charlotte, who takes care of writing.
To all the committed brands in the Meanwhile Boutique collective
To the customers of Meanwhile Boutique, thanking you for your 5/5 reviews
To the people who have supported us since the beginning and who advise me like Michel, Georges, Gérard or help me formulate my thoughts cc Mélanie and LMF
To you who read my review every year

THANK YOU for your support, your shares and your loyalty. Thank you for choosing Meanwhile Boutique for your responsible purchases and for talking about it around you. Thank you for contributing to the changes in consumption habits.