At Meanwhile Boutique, we have championed a different vision of commerce from the very beginning: one that is more responsible, transparent, and committed.
To learn more about our approach, you can consult our commitment charter, which details the values and concrete actions that guide each of our choices.
To take this approach further, we chose in 2024 to measure and manage our carbon footprint with Greenly, a platform specializing in corporate carbon accounting.
This initiative allows us to better understand our environmental impact and, above all, to identify concrete actions to reduce it.
What is Greenly?
Greenly is a technology solution that supports companies in measuring, monitoring, and reducing their CO₂ emissions.
The platform acts as an intelligent carbon strategy co-pilot by offering an all-in-one solution for climate action:
-
conducting the Carbon Footprint Assessment©
-
analyzing the product life cycle
-
monitoring greenhouse gas emissions
-
supporting regulatory compliance
-
recommending concrete actions to reduce impact
Thanks to artificial intelligence and an intuitive platform, Greenly simplifies corporate carbon accounting and helps companies move from measurement to action.
A bronze medal for Meanwhile Boutique
As part of our collaboration with Greenly, Meanwhile Boutique has obtained the bronze medal, which rewards companies actively committed to measuring and reducing their carbon impact.
This distinction recognizes companies that:
-
accurately measure their greenhouse gas emissions
-
analyze their main areas of impact
-
implement concrete reduction actions
For us, this medal represents above all a step in our continuous improvement approach.
Why measure our carbon footprint?
Even when advocating for more responsible fashion, it is essential to quantify its impact.
Measuring our carbon footprint allows us to:
-
identify the most significant emission areas
-
guide our logistics and supplier choices
-
improve our internal practices
-
share a transparent approach with our community
This analysis is particularly important in the fashion sector, which remains one of the largest greenhouse gas emitters.
Our actions to reduce our impact
At Meanwhile Boutique, several actions are already part of our model:
-
selecting committed and responsible brands
-
promoting second-hand fashion
-
supporting small independent brands
- reducing intermediaries thanks to our synchronization platform
- raising consumer awareness about more sustainable fashion
The goal is clear: to offer a more responsible alternative to traditional fashion consumption.
An approach that is part of our mission
As a Social and Solidarity Economy enterprise and purpose-driven company, Meanwhile Boutique places environmental and social impact at the heart of its project.
Measuring our carbon footprint with Greenly is part of this logic:
measuring to act better and improve our practices over the long term.
We will continue to monitor our carbon impact every year in order to gradually reduce our emissions and strengthen our climate commitment.
The role of ADEME in the ecological transition
The ADEME (French Agency for Ecological Transition) is a French public organization that supports companies, local authorities, and citizens in their transition to more sustainable models.
A leading authority on environmental issues, ADEME provides methodologies, tools, and reliable data to help better understand and reduce ecological impact. It plays a central role, in particular, in structuring carbon footprint assessment and eco-design approaches and product life cycle analysis.
Concretely, ADEME acts at several levels:
- it produces studies and resources to inform decision-making
- it supports companies in implementing environmental strategies
- it funds projects committed to the ecological transition
- it raises public awareness about climate issues and best practices
Its work today serves as a foundation for many companies to build serious, measurable approaches aligned with climate goals.
In our case, adopting a logic of measuring and reducing our carbon footprint, notably with Greenly, also draws on these recognized reference frameworks.
Measuring our impact, understanding it, and taking concrete action to reduce it is an integral part of our commitment. But beyond tools and indicators, our entire vision of commerce is based on responsible, transparent, and sustainable choices.
To learn more, discover:
