Our pop-up store: a look back at the opening
It was December 4, 2024. We were delighted to invite you to the opening of the Meanwhile Boutique pop-up concept store in Marseille, a space entirely dedicated to ethical fashion, environmental and social commitments, and more responsible consumption.
Since then, the whole team has been just as happy to welcome you from Tuesday to Sunday to our "little" 180m² store, a warm place filled with kindness and great eco-responsible discoveries. We are here to support you, advise you, and answer all your questions.
Practical information
📍 Aushopping St Loup shopping center (1st floor next to Fitness Park)
57 boulevard Romain Rolland, 13010 Marseille
Learn more about the St Loup shopping center.
🚏 Bus: 15, 15S and 91 (station: Lycée Ampère)
🚘 Access: Free parking
This opening marked the official launch of Meanwhile Boutique in Marseille, a memorable day filled with sharing, ethical fashion, and conviviality.
All day long, many of you accepted our invitation to celebrate this festive opening. Fresh fruit juice to start off well, a fashion show highlighting our responsible collections, a sustainable consumption awareness workshop, live music atmosphere… everything came together to make this moment a real highlight.
Giveaways punctuated this festive day, with many prizes to be won. A great start that laid the foundations of the adventure we have been sharing with you for now five months.
The commitment continues with the Slow Fashion Week
And this great momentum continues today with our participation in the Slow Fashion Week, an event in perfect resonance with the values we have defended since the beginning. From June 7 to 14, 2025, we are highlighting even more the committed creators of the Phocaean city, the sustainable alternatives, and the more responsible consumption habits.
Four months after the opening, this commitment remains at the heart of everything we do, and this special week is the ideal opportunity to celebrate it together, with animations, times of exchange, and of course, numerous ethical gems to discover in the store.
Workshops in store to go further together
Beyond discovering our collections, our store is also a place of transmission and creation. Regularly, we organize workshops in store open to everyone: sewing initiation, textile repair, clothing customization or even awareness of upcycling... These convivial moments are the opportunity to share our know-how, to exchange around a more sustainable fashion, and to give a second life to your favorite pieces.
These workshops are fully part of our desire to make responsible fashion accessible, fun and participatory. And it is precisely in this spirit that we also honor the second hand, a strong pillar of our approach.
Want to prolong the Meanwhile experience from home?
Discover now our collections of eco-responsible clothing, bags and accessories on our online store. Committed, stylish and durable pieces, carefully selected for fashion that has meaning.
