Partnering with local businesses that share our values to change the way we consume in Marseille
To launch the #MaVitrineEngagée initiative in Marseille, MAIF is inviting Meanwhile Boutique—an online collective of eco-responsible brands based in Marseille—to take over the window display of its new Prado branch in Marseille. For this inaugural edition, the theme is ethical fashion: for two months, eco-responsible creations from Meanwhile Boutique and its partners will be on display. This selection brings to life the values held dear by MAIF and #MaVitrineEngagée: short supply chains, craftsmanship, upcycling, ethics, and knowledge sharing.
Learn more about the collaboration between Meanwhile Boutique and MAIF.
MAIF: supporting and giving meaning to local action
MAIF knows the importance of acting locally and supports this movement through its awareness-raising mission and commitment to the social and solidarity economy. Wanting a window display that embodies its commitment to local businesses, MAIF is giving Meanwhile Boutique an exemplary showcase while reaffirming its desire to be a hub for responsible consumption and local solidarity.
It is now, a year later, in the heart of Marseille that this project is coming to life: Meanwhile Boutique is installing its creations in the window display of their branch in Marseille.
Launch theme: ethical fashion
Forward-thinking ethical brands
#MaVitrineEngagée is a project that allows the window displays of MAIF branches across France to showcase a theme and committed partners every two to three months.
For this inaugural edition, the MAIF window display brings together partners from Meanwhile Boutique specializing in sustainable fashion, home décor, and cosmetics, such as Moodwalk, Nuaison, Armedangels, June and the Lobsters, Popi, Zebra, Zgrouitch, Manoe… All their collections are designed to change the way we consume, using certified materials, recycling, and responsible manufacturing. A huge thank you to everyone who makes this project possible every day, supporting fashion that has meaning.
Experience it at MAIF in Prado
So, come and visit MAIF in Prado to discover this first meaningful window display: a space for inspiration, sharing, and collective commitment.
In fact, other themes and stores are coming in the next few months, and the adventure continues beyond this first Marseille location.
To extend the experience, all the committed collections can be found on Meanwhile Boutique.
