After launching the #MaVitrineEngagée initiative in Marseille, MAIF is inviting Meanwhile Boutique to take over a second shop window: that of its branch in Nice.
Partnering with local businesses that share the same values to change the way we consume in Nice
As mentioned in our previous article about MAIF's committed shop window in Marseille Prado , the theme for this first edition is ethical fashion. For two months, eco-responsible creations from Meanwhile Boutique and its partners will be displayed alongside two other brands with similar values. The selection of these collectives embodies the values held dear by MAIF and #MaVitrineEngagée: short supply chains, craftsmanship, upcycling, ethics, and knowledge sharing.
Learn more about the collaboration between Meanwhile Boutique and MAIF .
MAIF: supporting and giving meaning
MAIF knows the importance of taking local action and supports this movement through its awareness-raising mission and its commitment to the social and solidarity economy. Wanting a shop window that embodies commitment to local businesses, MAIF is giving Meanwhile Boutique an exemplary showcase, while affirming its desire to be a hub for positive consumption and local solidarity.
Continuing the project launched in Marseille, Meanwhile Boutique has once again been welcomed in Nice to decorate a committed shop window.
Launch theme: ethical fashion
Forward-thinking ethical brands
#MaVitrineEngagée is a project that allows the shop windows of MAIF branches across France to present a theme and committed partners every 2 to 3 months.
For this first edition, the MAIF shop window brings together partners: Tomo Upcyling, Jup-on, and Meanwhile Boutique for a window specializing in sustainable fashion and accessories. Meanwhile Boutique is therefore showcasing some brands from its collective in the window, such as Mood walk, Nuaison, Armedangels, June and the Lobsters, Zebra, Zgrouitch, Manoe… All their collections are designed to change the way we consume, with certified materials, recycling, and responsible manufacturing. A huge thank you to everyone who makes this project possible every day, supporting fashion that has meaning.
Experience it at MAIF in Nice
So, come to MAIF in Nice to discover this second shop window with meaning: a space for inspiration, sharing, and collective commitment.
In fact, other themes and stores are coming in the next few months, and the adventure continues....
PS: We will be holding a private sale on Thursday, January 29, 2026, at the Nice Branch. Come one, come all!
To extend the experience, all the committed collections can be found on Meanwhile Boutique.
