Excitement is building in Marseille as the Slow Fashion Week, a flagship event for responsible fashion, approaches on June 7 to 14.
On this occasion, we are delighted to announce some great news: Meanwhile Boutique is joining the Collectif Baga, a committed community of fashion designers and creators that places ethics, creativity, and inclusivity at the heart of its actions.
But while the Slow Fashion Week program has just been unveiled, we don't yet know enough about the collective behind this initiative: the Collectif Baga.
A Marseille-based collective committed to sustainable fashion
The Collectif Baga, 100% Marseille-based, brings together a new generation of committed individuals and organizations for ethical, inclusive, and responsible fashion. Born from the initiative of Marion Lopez (founder of the responsible fashion school Studio Lausié based in Marseille) and Charlotte Labigne (creator of the brand Marj), this collective embodies a shared desire to promote a more human and conscious fashion, rooted in the values of sharing, mutual support, and eco-responsibility.
Drawing on the energy of a supportive and activist Marseille network, Baga brings together nearly 100 brands and sustainable fashion actors in Marseille, with the aim of creating strong links between creative practices and the social and environmental challenges of today's fashion.
Concrete and inspiring actions
Beyond its activist commitment, Baga stands out for its rich and accessible cultural programming: exhibitions, performances, upcycling, screen printing, DIY, or botanical printing workshops. These events, highly followed locally, help to energize the artistic and eco-responsible life of Marseille.
With a growing community - more than 5,000 followers on Instagram in just a few months - the collective asserts an inclusive identity where diversity, ethical and thoughtful production, and the transmission of knowledge are at the heart of every project.
The Collectif Baga proudly displays strong and essential values in today's world, including mutual support, sharing, kindness, and obviously, a circular and eco-responsible approach.
Meanwhile Boutique, a new member of the collective
At Meanwhile Boutique, we have always shared the values upheld by the Collectif Baga: those of reuse, respect for the environment, craftsmanship, and creativity around fashion in Marseille. It is therefore quite naturally that we announce today our membership in the collective, with immense pride.
Meanwhile Boutique, member of the Collectif Baga:
This collaboration makes perfect sense as the first edition of the SLOW FASHION WEEK, which will be held in Marseille from June 7 to 14.
Meanwhile Boutique will be part of it with L’ENTRE TEMPS [RESPONSABLE]: a free event open to everyone, designed especially for Slow Fashion Week. On this occasion, you can participate in numerous workshops dedicated to ethical and responsible fashion.
A militant and festive week awaits us in the heart of the city, with multiple fashion events taking place throughout the city: designer markets, workshops open to the public, participatory workshops, moments of collective creation, artistic performances… There will be something for everyone at the start of this summer season! (Stay tuned)
We are eager to experience this collaborative adventure and to meet you there to celebrate together a conscious, creative, and local fashion.
As a preview of Slow Fashion Week, come discover our workshops !
