Breast Cancer Awareness Month is an annual communication campaign aimed at raising awareness among all women about getting screened for breast cancer and raising funds for research.
If you see a pink ribbon, it is the symbol of this event, known as "Breast Cancer Awareness Month".
The Breast Cancer Awareness Month initiative was created in 1992 in the United States by Alexandra Penney, editor-in-chief of Self magazine, using the pink ribbon, which is now iconic and worn by everyone during this month of October.
Organized every October, it has aimed since 1985 to increase awareness of the disease, while providing information and support to those affected. Many celebrities actively support this cause, encouraging prevention and solidarity.
Even simple gestures such as wearing a pink ribbon or a pink item during this period are symbolic acts of support.
Marches and runs are often dedicated to it in certain cities, where women and men walk and run to show the fight against breast cancer.
Every action counts to advance research and support those who need it.
And what could be better than a responsible brand with a social impact?
Discover also the different awareness-raising actions for Breast Cancer Awareness Month.
In France, several breast cancer associations actively participate in Breast Cancer Awareness Month, and you can donate directly on their website:
Le Ruban Rose
- Le Ruban Rose, formerly known as Cancerdusein.org
In 1994, the Estée Lauder Companies group and Marie Claire magazine joined forces to commit to the fight against breast cancer by creating the Le Cancer du Sein association, which became "Le Ruban Rose" in 2020. Regarding medical research, progress and advances are constant. Every day, researchers are involved and mobilized in this fight with new treatments and screenings, with Le Ruban Rose.
La Fondation ARC
- Fondation ARC
Fondation ARC undergoes independent audits every year: by the Don en Confiance organization to obtain its label, which ensures the Foundation's rigorous, disinterested, and fully transparent management, and also by a statutory auditor for the certification of the Foundation's accounts. You can be sure that your donation will truly be useful in the fight against cancer.
#BreastCancerAwarenessMonth #ForTheirFuture
Institut Curie
- Institut Curie
Institut Curie is the leading breast cancer care center in France and Europe, with contact with more than 7,000 women affected by this disease. Too many women still die from their cancer, and the institute is constantly working to find new treatments, such as immunotherapies, targeted therapies, or combinations with new chemotherapies or radiotherapy.
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