[ AMAL & NOUR ] ALEA

Amal & Nour Semaan are the co-founders of the vegan Lebanese backgammon brand [ ALEA ]

View the collection

Year founded: 2021

Design and office location: Lebanon 🇱🇧

Raw material sourcing locations: Lebanon 🇱🇧 China 🇨🇳

Manufacturing and production location: Beirut, Lebanon 🇱🇧

Meet the founders

Alea is a project founded by two sisters, Amal & Nour Semaan.

Amal began her love affair with the Jacquet game several years ago when her grandfather Assad taught her the rules of the game at the age of 10. The game eventually accompanied her on all her adventures, whether by the sea, in the mountains, or during her travels. As for Nour, her introduction to Jacquet took place during a caravan trip across Portugal and Spain.

After several brainstorming sessions and color combinations, the first Alea prototype was born in 2019. Alea is a tribute to a heritage that the two sisters want to honor: a game they love and a grandfather who is very dear to them.

About the brand

Alea is a committed and passionate brand that aims to make the Jacquet game accessible to all enthusiasts. Whether traveling, by the sea, or in the great outdoors, its practical and compact format makes it the ideal companion for all excursions.

This product fits easily in a bag and offers hours of screen-free play and entertainment. Alea is about creating unforgettable moments with your loved ones.

Eco-responsible impact

Alea is committed to:

- Using only vegan materials to protect animal rights.

- Supporting local labor in Lebanon to help create jobs and promote artisanal work.

Detailed values

[ Alea is a committed and passionate Jacquet brand that aims to accompany you on all your travels to create unforgettable moments of entertainment. ]

View the collection