Aurore is the founder of the association creating accessories made from recycled materials with a social impact [ REEV: Recycling Ecology Ethical Veganism ]
Year founded: 2016
Design and office location: France 🇫🇷
Raw material sourcing location: Île-de-France, France 🇫🇷
Manufacturing and production location: Yvelines, France 🇫🇷
Meet the founder
It was in May 2016 that Aurore and the ANRH association (Association for the professional and human integration and reintegration of people with disabilities) jointly committed to creating the REEV brand, born from the desire to integrate sustainable and ethical practices into the fashion industry. Aurore, trained as a fashion designer and pattern maker, is the visionary behind REEV. Since 2019, she has had her own association in Poissy, in the Yvelines, the Recycling Ecology Ethical Veganism (REEV) association
About the brand
Founded in 2019 and based in Poissy, in the Yvelines, REEV was born from the desire to integrate sustainable and ethical practices into the fashion industry. The brand offers a range of minimalist and practical products, including handbags, crossbody bags, backpacks, weekend bags, as well as belts and various accessories.
Each creation is made from recycled materials, ensuring a reduced environmental footprint. The aesthetic of REEV items combines elegance and respect for the environment, offering consumers the best responsible and sustainable fashion alternative.
Ethical and Social Commitment: REEV's approach is deeply rooted in ethical and vegan values. The association is committed to using only upcycled materials and to promoting professional integration in France. The products are made in the Paris region by people in integration programs, ensuring a positive social impact while supporting the local economy. By choosing REEV, consumers actively participate in a sustainable and responsible fashion initiative. Every purchase is tangible support for social and environmental causes that place respect for the environment and animals at the heart of their concerns. With REEV, Aurore does not just create fashion items; she is driving a movement toward a more conscious society that is respectful of its environment.
The eco-responsible impact
Environmental Impact: The impact assessment carried out by the consulting firm Décéo in 2024, in collaboration with Ademe, attested that REEV items are the most eco-friendly on the market. This study demonstrated a 93% reduction in climate change impact, a 96% reduction in negative impact on soil eutrophication, and a 98% reduction in fine particle emissions. These results highlight REEV's commitment to greener fashion that respects the planet.
The brand's values
[ REEV, the association-owned brand that ticks all the boxes. ]
