Axelle is the founder of the board game brand [ L' ECLAP EDITIONS ]
Year founded: 2021
Design and office location: France 🇫🇷
Raw material sourcing location: Italy 🇮🇹
Manufacturing and production location: Verolanuova, Italy 🇮🇹
Meet the founder
L’éclap was born from a spark that gradually took root in Axelle’s mind. Raised in the world of education with a father who was a primary school teacher and a mother who was very hands-on and a Montessori school teacher, Axelle chose to study art and communication. During her studies, she created objects that users could interact with in different ways. She is passionate about creating projects that allow people to learn new things, ask questions, change their perspective, or nurture their creativity. To achieve this, Axelle always seeks to involve the audience. After several meetings and opportunities, a few years later, Axelle joined a team of game designers who create custom games for corporate training. That’s when it clicked! Games became her preferred tool. She creates them to inform people, but also to help them get to know each other better, break down stereotypes, and challenge prejudices. She became a prison educator and uses games extensively to help inmates stimulate their creativity, express themselves, and release their emotions without feeling judged or “in danger” (as the gaze of others is extremely important and strictly regulated when you are incarcerated). This experience was highly educational and enriching. Axelle then decided to fully commit herself to L’éclap to create and publish games that are meaningful and help people live together more harmoniously.
About the brand
L’éclap éditions creates and publishes purpose-driven board games that facilitate inclusive and participatory dialogue on various social or environmental issues. Above all, the games are fun, stylish, humorous, and uninhibited, encouraging people to speak out and break taboos. They raise awareness of issues such as carbon footprint, gender stereotypes, and male contraception. Through games, the brand aims to enable everyone to make the subject their own through a unique experience, giving everyone the tools to take action in their daily lives. The games always include a touch of humor to make the experience as entertaining as it is educational.
Eco-friendly impact
The games are made exclusively from paper and cardboard sourced from sustainably managed forests (FSC-certified). The boxes are designed to fit the cards perfectly, so there is no unnecessary “empty space.” All the games are 100% recyclable, including the protective film, and are entirely made in Europe. L’éclap gives customers the option of purchasing one of the games at half price to donate to a non-profit organization. As a result, more than 100 non-profits have received our games free of charge for their awareness workshops (gender equality, ecology, disconnecting from screens, etc.).
The highlights
FSC-certified
Brand values
♻️ Recyclable ↓
All the games are 100% recyclable, including the protective film.
👤 Expertise ↓
L'éclap specializes in designing and creating board games with a message that are both entertaining and educational. Its expertise is unique and includes its own special touch, with a distinctly humorous and quirky tone.
🇪🇺 Made in Europe ↓
All the games are made in Europe, mainly in Italy, but also in Poland and Belgium.
🐨 Vegan ↓
The games are made exclusively from paper and cardboard sourced from sustainably managed forests
🌿 Organic ↓
The games are made from organic materials.
🌳 Forest conservation ↓
The games are made exclusively from paper and cardboard sourced from sustainably managed forests
🗓️ Made to order ↓
For the launch of all the games, the brand ran crowdfunding campaigns to better estimate the number of games to produce and avoid overproduction.
🚺 Women Empowerment (Women Only) ↓
The publishing house is founded and run by a woman. The game “Moi c'est Madame” also helps women practice how to stand up to sexism and promotes women’s empowerment.
👐🏽 Social and solidarity impact ↓
All the games aim to provide practical information on various social or environmental issues. These games have an educational function and raise awareness of issues such as carbon footprint, gender stereotypes, male contraception, mental health, and more. They provide participants with the tools to take action in their daily lives.
[ Purpose-driven board games for a greener and more equal future! ]
