Bénédicte Guenegan is the founder of the customizable eco-responsible sneaker brand [ MOOD WALK ]
Year founded: 2023
Design location, office: France 🇫🇷
Raw material sourcing locations: Italy 🇮🇹, Portugal 🇵🇹, Spain 🇪🇸
Manufacturing locations, production: All materials come from Italy 🇮🇹 (for the sneaker upper), Santo Adrião, Portugal 🇵🇹 (sole, box, laces) and Spain 🇪🇸 (lining) to keep the supply chain short and limit CO2 emissions.
Meet the founder
An unconditional shoe fan, Bénédicte eventually traded her heels for sneakers. But not just any: she wanted customizable sneakers that had meaning and matched her personality. Not finding shoes that fit her, she decided to create the customized eco-responsible sneakers of her dreams herself. And with Mood Walk, she managed to combine ethical commitment and style. Shoes that truly reflect her!
About the brand
Mood Walk is an optimistic and committed brand of customizable vegan shoes. It was born from a desire to convey committed messages that raise awareness about protecting the planet and empowering women with kindness and humor. The little extra? The small messages can be detached and adapted to your current state of mind or the day's plans.
The eco-responsible impact
One of the great qualities of Mood Walk's vegan shoes: its vegan material made from corn. This bio-based, renewable, and innovative material is a great alternative to animal leather. Corn (non-food grade and pesticide-free) has characteristics similar to leather: it is a durable, resistant, flexible, comfortable, and attractive material.
The rest of the shoe is made from recycled rubber (for the sole), cotton laces, and corn-based bio-PU insoles. All materials are therefore "animal friendly" and come from neighboring European countries to minimize the carbon footprint of the sneakers: Italy (coronet material made from corn), Spain (lining), and Portugal (laces, insoles, and recycled cardboard packaging).
For every Mood Walk pair purchased, €2 is donated to Toutes à l'école, an association for girls' education in Cambodia.
MOOD WALK'S Values
The shoes are handmade and assembled in Portugal, in a factory that ensures good working conditions for its artisans.
The shoes are made and assembled in Santo Adrião, Portugal, in a small workshop with 120 employees. This human-sized structure brings together qualified artisans who are passionate about their work.
The sneakers are mostly made from an innovative material called "coronet". This material, derived from non-food grade corn, is composed of 78% organic materials, thus offering a sustainable and ecological alternative to traditional materials used in shoe manufacturing.
The messages displayed on the sneakers advocate for Women Empowerment.
The brand also supports an association for girls' education, a prelude to women's empowerment.
PETA label for the leather-alternative material and OEKO-TEX for the corn-based lining in contact with the skin.
Mood Walk collaborates with a human-sized Portuguese workshop whose working conditions, hours, and the remuneration of its artisans are respectable.
Support for Toutes à l'école: Mood Walk commits to donating €2 per pair of sneakers sold and more for special operations.
[ Let your ideas move forward with feel-good sneakers that reflect your convictions about women and the planet ]
