Clémentine and Mathilde are the founders of the ethical lingerie brand [ OLLY ]
Year founded: 2016
Design and office locations: France 🇫🇷
Raw material sourcing locations: India 🇮🇳, Italy 🇮🇹 and France 🇫🇷
Manufacturing and production locations: Hungary 🇭🇺, Spain 🇪🇸, Portugal 🇵🇹 and France 🇫🇷
Meet the founders
Since meeting during their university studies, Mathilde and Clémentine have never been apart. For one year, they went to Berlin together for a university exchange program. It was between two walks around the city and a drink on a terrace that the idea of Olly began to take shape in their minds. Both in France and Germany, these two fashion and environmental enthusiasts searched in vain for pretty ethical lingerie. However, their extensive searches in boutiques and online did not allow them to find any pieces that caught their attention.
One day, Mathilde and Clémentine took advantage of an entrepreneurship class to imagine their dream brand. Enthusiastic and convinced by their idea, they decided to embark on a new adventure. After finding the perfect name, designing the first collection, creating the website and doing the first photo shoot, Olly finally saw the light of day!
In 2016, the two creators launched their first collection of organic cotton panties thanks to a crowdfunding campaign. Soon, they expanded their range with new products. In 2019, they introduced recycled fiber lace sets, as well as basics and bodysuits made in France the following year.
About the brand
Olly is a French ethical lingerie brand dedicated to active women aged 25 to 35. Bras, bodysuits, panties, thongs... It offers a wide selection of pieces that are as comfortable as they are responsible, entirely made in Europe from eco-friendly materials.
The eco-responsible impact
From the pattern to the production of the finished product, Olly puts environmental protection at the heart of all its actions. It chooses natural and/or recycled materials such as organic cotton, recycled lace and Tencel, a fabric made from wood cellulose. To color its lingerie, the brand advocates for healthy dyes, free from products harmful to the planet and health.
All pieces are made in Europe to limit the carbon footprint associated with transport. To ensure good working conditions for the artisans, the creators regularly visit their production workshop in Hungary. This country is subject to European Union labor laws and is classified as low risk by the Business Social Compliance Initiative (BSCI).
The brand's values
♻️ Recycling ↓
The lace is made from recycled fibers.
The packaging is also recycled.
🇪🇺 Made in Europe ↓
The Olly collection is made from lace sourced in Europe from Italian, Austrian, German and French suppliers.
The sewing workshops are located in Europe.
🐨 Vegan ↓
Olly products contain no animal materials.
🌿 Organic / Bio ↓
The brand prioritizes certified materials such as GOTS-certified organic cotton or recycled lace made from Q-NOVA® yarn, which is produced from production waste. The dyes are OEKO-TEX 100 certified.

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