Faïrouz is the founder of the natural dermocosmetic products brand
[ FEI PARIS ]
Year founded: 2021
Location of design and office: France 🇫🇷
Location of raw material sourcing: France 🇫🇷
Location of manufacturing and production: France 🇫🇷
Meet the founder
Feï Paris was born from Fairouz Ammour, a process organic chemistry engineer. She had dreamed of creating her own natural dermocosmetic products brand from a young age, probably in her mother's hair salon in Algeria, amid the scents of beauty oils and mint tea. After dedicating the early years of her life to her family and her career, she decided to return to her studies in 2018. That is when she discovered the revolutionary cold emulsion technique with a patented active ingredient based on bridged clay. With unwavering determination, she collaborated with a French laboratory specializing in the development of active ingredients from green chemistry and innovative formulations for the cosmetics industry. Her goal was clear: to create a revolutionary, natural product that is respectful of health and the planet, which would meet the expectations of today's consumers. That is how Fei was born, with its natural cleansing powder, to make tomorrow already today. Fei is for women and men who are conscious of their health and the environment, parents of children, eco-responsible consumers, travelers, and people wishing to simplify their beauty routine while using high-quality products. Fei revolutionizes daily hygiene and care routines while preserving the skin's immune system and the environment. Fei Paris products are vegan, multifunctional, suitable for the whole family including babies, and offer convenience, safety, health, and effectiveness.
About the brand
Discover Feï Paris, an eco-responsible French brand pioneering natural powder dermocosmetic care. Founded by Fairouz Ammour, a passionate chemical engineer, Fei Paris stands out for its exceptional products that combine scientific expertise and commitment to the health of the skin and the planet. Feï Paris cleansing powder is a true revolution in skincare routines. It gently removes makeup and cleanses the body, face, hands, and hair, offering remarkable versatility. Its practical and elegant format makes it an ideal companion to take anywhere, for a simplified and effective skincare routine. The aluminum bottles are infinitely refillable! Composed of 11 high-quality natural ingredients, Feï Paris cleansing powder guarantees a skincare and hygiene experience for the whole family. Bentonite clay, known for its purifying properties, helps deeply detoxify the skin. The Lactobacillus probiotic helps restore the natural balance of the skin flora, thus strengthening the skin's defenses. As for desert date oil, it hydrates and soothes the skin, leaving it soft and nourished. The delicate scent of cotton flower adds a pleasant sensory touch to this unique skincare experience. By choosing Fei Paris, you opt for high-quality natural skincare that is respectful of your skin and the environment. Join the Feï Paris community to discover a new approach to skincare, where science and nature come together to offer effective, safe, and sustainable products. Make Feï Paris your daily ally for healthy, radiant, and protected skin.
The eco-responsible impact
The brand embodies responsibility, ethics, and sustainability. The aluminum bottles are designed to be refillable with its powder refills, thus reducing the consumption of new packaging and plastic waste. The powder, made in France, is formulated without water or preservatives, which protects the skin and does not waste water. In addition, the cold production process minimizes energy consumption and greenhouse gas emissions. The presence of probiotics in its formula allows it to participate in the purification of wastewater. Another important ecological aspect: one truck carrying our Feï Paris natural cleansing powder is equivalent to 7 trucks of cleansing gels and/or liquid shampoos in terms of weight and volume. This logistical efficiency considerably reduces our carbon footprint and our impact on the environment. By opting for Feï Paris, you choose products that are respectful of the planet, without compromising on quality and effectiveness.
The brand's values
♻️ Recycling ↓
Feï Paris offers refillable aluminum packaging to reduce plastic waste. You can easily refill your bottle with our powder refills, thus contributing to minimizing the use of new packaging and promoting recycling.
🔁 Upcycling ↓
Feï Paris promotes upcycling by encouraging the reuse and creative transformation of materials. Our refillable aluminum packaging and kraft boxes promote the concept of upcycling by extending their lifespan and reducing waste.
🧴 Zero plastic ↓
By opting for aluminum and kraft paper packaging, Fei Paris is committed to reducing the use of single-use plastic.
🌀 Zero-waste lifestyle ↓
Feï Paris encourages a zero-waste lifestyle by offering concentrated and sustainable products. Our natural cleansing powder is formulated without water or preservatives, which reduces waste at the source. In addition, our refillable and recyclable packaging contributes to the overall reduction of waste.
👤 Know-how ↓
Feï Paris relies on French biotechnology know-how to create high-quality products. Each manufacturing step is carried out with expertise, guaranteeing effective and sustainable products.
🇫🇷 Made in France ↓
Feï Paris embodies the "Made in France" value with a commitment to quality, safety, traceability, social responsibility, and carbon footprint reduction. By producing locally, we support the local economy, promote French know-how, and ensure transparent and high-quality products.
🐨 Vegan ↓
Feï Paris powder is vegan, which means it contains no ingredients of animal origin. This animal-friendly approach aligns with our values of ethics and sustainability.
👐🏽 Social and solidarity impact ↓
Feï Paris is actively involved in solidarity initiatives by collaborating with ESATs (Establishments and Services for Assistance by Work). These partnerships help create employment opportunities for people with disabilities. By working with ESAT for the design of our packaging and the storage of our products, we support social inclusion and promote workers' autonomy.
[ A natural powder dermocosmetic products brand that is disrupting the skincare market by guiding consumers toward simple, effective, and sustainable experiences through an educational approach. ]
