Fidele Hage & Natalia Halabi are the founders of the reusable zero-waste kitchen bag brand [ KEESS® ]
Year founded: 2018
Design and office location: Achrafiyeh, Sodeco, Lebanon 🇱🇧
Raw material sourcing location: Beirut, Lebanon 🇱🇧
Manufacturing and production location: Tripoli/ Akkar, Lebanon 🇱🇧
Meet the founders
Fidele Hage and Natalia Halabi are the two creators of the Keess® brand.
The two women are working together to reduce single-use plastic in the Lebanon, their home country, and the threat to human health and the environment.
It all started a few years ago, when Natalia, while living abroad, noticed the massive use of reusable bags everywhere around her. Upon returning to Lebanon, she realized how indifferent and unaware people could be about the impact of pollution from single-use plastic bags on our health and the environment.
This passion for designing reusable bags made in Lebanon was shared with her friend Fidele, who at the time was passionate about developing Japanese-style bag designs.
Fidele and Natalia founded the Lebanese brand “keess” together, which means “bag” in the Lebanese dialect. Both coming from the media production and advertising industry, they self-funded their social enterprise.
About the brand
Keess® is a Lebanese reusable bag brand aiming to reduce single-use plastic bags. Its goals are to reduce waste, plastic pollution, and promote zero waste.
Eco-friendly impact
Meticulously designed by the two co-founders, each bag goes through a long process before reaching its final form. The sewing and embroidery are carried out by a Lebanese NGO, offering job opportunities to women in the country.
Keess® fights plastic pollution in two ways: by promoting zero waste with its reusable bags and by using 10% of its profits to install water filtration systems in public schools, institutions, and Lebanese households.
Detailed values
A range of their products is made from recycled plastic bottles.
Through reusable bags, Keess® promotes the abandonment of plastic bags.
Each bag is reusable for several years.
The sewing and embroidery are carried out by a Lebanese NGO offering job opportunities to women in the country.
It is possible to collaborate with brands that share the same values to make custom-made bags.
The brand prevents plastic bags from ending up in landfills in Lebanon, in rivers, and in the oceans. It highlights Lebanese women by offering them job opportunities (sewing and embroidery) through organizations (NGO).
No products are tested on animals. No animal-derived substances.
