Frédérique and Loane are the founders of the eco-responsible fashion brand that reinvents sustainable luxury [ LO NEEL ]
Year of creation: 2020
Location of design, office: France 🇫🇷
Raw material sourcing locations: France 🇫🇷 , Italy 🇮🇹 and India 🇮🇳
Manufacturing, production locations: Porcheville - France 🇫🇷, Florence - Italy 🇮🇹, Delhi - India 🇮🇳.
Meet the founders
Loane Cognard is the Co-founder of LO NEEL, with her vision for ethical and responsible fashion. A graduate with a Master's degree in Entrepreneurship and Business from IESEG, Loane Cognard is the co-founder, alongside her mother Frédérique Muller, of LO NEEL, an eco-responsible fashion brand that reinvents sustainable luxury. Together, they share a common vision: that of conscious fashion, where ethics, aesthetics and respect for the environment are inseparable. Drawing on her training at IESEG, Loane brings her expertise in marketing and business management to LO NEEL. She gained solid experience through various collaborations, notably at NUORI, a cosmetics brand, where she managed social media and implemented digital marketing strategies. Her time at LILITH PARIS as a community manager allowed her to develop her skills in community management and communication strategy. Her commitment to sustainable development and CSR is at the heart of her involvement in LO NEEL. Alongside Frédérique Muller, she helps make LO NEEL a pioneering ethical fashion brand, which enhances natural materials and artisanal know-how. The mother-daughter duo combines creativity, experience and shared values to offer responsible, elegant and timeless fashion.
Frédérique Muller: Renowned designer, pioneer of eco-responsible fashion. With over 20 years of experience in the fashion industry, Frédérique Muller has established herself as a talented designer and artistic director, an expert in knitwear and multi-product design. Her career led her to collaborate with major brands such as Balmain, Rodier, Fabrice Karel, Lilith, Armor Lux, Créa Concept, Maison 123 and Burton of London, developing a cutting-edge expertise in collection creation and team management. In 2019, Frédérique Muller took a new step by co-founding LO NEEL, an ethical, responsible and vegan fashion brand that reinvents sustainable luxury. Driven by a passion for creation and a deep respect for the environment, she puts her know-how at the service of conscious fashion, which values natural materials and artisanal techniques. LO NEEL is a reflection of her commitment to a fashion industry that is more respectful of the planet, people and animals. LO NEEL is thus the result of an intergenerational collaboration, where Frédérique Muller's expertise as a renowned designer meets Loane's innovative vision in marketing, communication and entrepreneurship.
About the brand
LO NEEL stands out for its ethics and sustainability for several reasons: Innovative materials: The brand uses bio-based materials, such as pineapple fiber or rose petal fiber, reducing its environmental footprint. Commitment to sustainability: LO NEEL seeks to reduce its environmental impact at every stage, from material selection to production. Ethical collaboration: The brand works exclusively with suppliers who share its values, ensuring fair production. Circular fashion: LO NEEL prioritizes biodegradable and recycled textiles, fitting into a circular fashion approach. Recognition : The certifications obtained testify to its commitment to sustainable fashion, such as the "Remarkable Brand of Ecological Sovereignty" from Paris Good Fashion.
The eco-responsible impact
LO NEEL is a fashion brand committed to responsible, ethical and sustainable production. Here are some of the points that make LO NEEL a committed brand thanks to its use of sustainable and innovative materials. LO NEEL uses organic, recycled and innovative materials such as pineapple fiber, organic cotton, organic rose petal fiber, or even recycled polyester. The brand is committed to using materials with the lowest possible environmental impact. Ethical production: LO NEEL works with partners in France, Italy and India who respect workers' rights and offer them fair working conditions. The brand ensures full traceability of its production, from design to dyeing. Commitment to animal welfare: LO NEEL is a 100% vegan brand, certified by PETA. The brand does not use any material of animal origin. Slow Fashion: LO NEEL offers limited-quantity collections to avoid overproduction and encourage more responsible consumption. The brand emphasizes the quality and durability of its pieces rather than quantity. Transparency: LO NEEL communicates openly about its practices and commitments. The brand explains its choice of materials, its production methods and its values. Certifications: LO NEEL is certified by Paris Good Fashion. The brand is PETA-Approved Vegan certified.
The big pluses
LO NEEL has received several labels that attest to its commitment to ethical and sustainable fashion. " Paris Good Fashion: "Remarkable Brand of Ecological Sovereignty" Label The "PETA-Approved Vegan" label certifies that LO NEEL products are Vegan
The brand's values
♻️ Recycling ↓
LO NEEL made the choice of environmentally friendly production by using high-quality fabrics from "dead stocks" of fashion houses. These fabrics, often unused due to overproduction or ordering errors, are thus revalued and incorporated into LO NEEL creations. In addition to this recycling approach, LO NEEL has committed itself to Re-fashion, a state-approved eco-organization. Re-fashion has the mission to coordinate the collection, sorting and recycling of textiles in France. Why this partnership with Re-fashion? Funding of collection and recycling: LO NEEL contributes financially for each garment put on the market. Commitment to transparent fashion: LO NEEL commits to raising its customers' awareness of the challenges of textile recycling. Support for innovation and eco-design: LO NEEL is part of a continuous improvement approach of its environmental practices.
🧴 Zero plastic ↓
LO NEEL is committed to responsible fashion with a "0 plastic" policy. The brand uses eco-friendly packaging made of durable materials such as cardboard or recycled paper, eliminates unnecessary packaging and partners with Léko for recycling. LO NEEL also informs its customers about sorting.
🌀 Zero waste lifestyle ↓
LO NEEL is committed to sustainable fashion by using high-quality fabrics from dormant stocks of French fashion houses. Each piece is unique or produced in very small quantities, depending on the available fabric stocks. LO NEEL prioritizes the use of durable, organic or recycled materials, as well as natural dyes. LO NEEL creations are characterized by a timeless design, which does not follow fleeting trends.
👤 Know-how ↓
LO NEEL's know-how is manifested in the rigorous selection of durable materials, the creative upcycling of dormant fabrics, the artisanal know-how of partner workshops, a timeless design, impeccable cuts and careful finishes. Production is ethical and local, with transparency on origin and manufacturing. LO NEEL is committed to the environment, values craftsmanship and practices transparent ethics.
🇫🇷 Made in France ↓
LO NEEL is committed to responsible fashion with Made in France. The brand prioritizes local production, excellent artisanal know-how, noble and durable materials, the creation of eponymous and personalized pieces, as well as the transmission and preservation of know-how.
🇪🇺 Made in Europe ↓
LO NEEL is committed to responsible fashion with Made in Europe. The brand prioritizes an energy-self-sufficient Italian knitting workshop, excellent know-how, local and responsible production, an eco-responsible approach, noble and durable materials, and the creation of unique and personalized pieces.
💎 Limited series ↓
LO NEEL prioritizes limited series for ethical and sustainable fashion: waste reduction, valorization of upcycling (dormant fabrics), exclusive and original pieces, support for craftsmanship, commitment to slow fashion
🐨 Vegan ↓
LO NEEL is an ethical and responsible fashion brand, committed to respecting living beings. Their vegan commitment is reflected in a PETA-Approved Vegan certification and concrete actions: PETA-Approved Vegan Certification: LO NEEL is a 100% vegan brand certified by PETA, guaranteeing the absence of ingredients of animal origin and animal testing. Innovative and respectful materials: LO NEEL uses plant-based, organic, recycled or upcycled materials, such as organic cotton, linen, organic rose petal fiber, Piñatex or fabrics from dormant stocks. Ethical and transparent production: LO NEEL commits to respecting animal welfare throughout its production chain and works with partners who share its values. Awareness of the animal cause: LO NEEL raises public awareness of the animal cause and supports animal protection associations.
🌿 Organic / Bio ↓
LO NEEL is committed to organic by using natural materials grown without chemicals, unlike conventional cotton. LO NEEL prioritizes organic and natural materials, with rigorous traceability and total transparency on the origin of materials. The advantages of organic cotton are numerous: it is more respectful of the environment, softer for the skin and safer for health. Among the organic materials used by the brand, we can mention: Organic soy fiber: Soft, similar to silk, biodegradable and equipped with thermoregulating properties. Organic pineapple fiber (Piñatex): Innovative alternative to leather, vegan and not tested on animals. Organic rose fiber: Delicate and luxurious, with a soft touch and a natural shine.
🌳 Forest preservation ↓
LO NEEL is committed to forest preservation by using FSC-certified viscose. This certification guarantees that the wood used for viscose comes from sustainably managed forests, respecting the environment and local populations. LO NEEL chose this viscose to preserve forests, support responsible production, offer a sustainable alternative and ensure the transparency of its supply chain.
🚺 Women Empowerment (Women only) ↓
At LO NEEL, "Woman Empowerment" is a fundamental value that manifests through: A mother-daughter duo at the head of the company: LO NEEL was born from the association of Frédérique Muller and her daughter Loane Cognard, a symbol of transmission and female solidarity. A brand committed to equality: LO NEEL actively defends women's rights and promotes equality through its collections and its positions. Ethical and responsible production: LO NEEL gives particular importance to the working conditions of the women who participate in the manufacturing of its clothes. Inclusive and diverse fashion: LO NEEL addresses all women, regardless of their size, their morphology, their origin or their style. A source of inspiration and support: LO NEEL highlights inspiring women and encourages women to believe in themselves and achieve their dreams. LO NEEL embodies a vision of fashion that goes beyond aesthetics, placing "Woman Empowerment" at the heart of its approach.
👐🏽 Social and solidarity impact ↓
At LO NEEL, social impact is a fundamental value that translates into concrete actions: Support for artisans, creators and artists: LO NEEL collaborates with local artisans and creators, valuing their know-how and contributing to maintaining jobs. Partnerships with mutual aid associations: LO NEEL supports associations that act in the fields of professional integration, training and entrepreneurship, particularly for women. Among these associations, we can mention: UAMEP (Une Autre Mode Est Possible) Fashion Green Hub Force Femmes Engagement for female entrepreneurship: LO NEEL is a company co-founded by a mother and her daughter, Frédérique Muller and Loane Cognard.
⚖️ Fair trade ↓
LO NEEL is committed to human respect, the environment, transparency, solidarity and quality.
✅ Certified ↓
LO NEEL places great importance on the transparency and traceability of its raw materials, as well as the respect for environmental and social standards throughout its production chain. It is in this perspective that the brand uses different certifications to guarantee the quality and origin of its materials, as well as the commitment of its partners. B Corp Certification for pineapple fiber (Piñatex) The B Corp certification is an international label that attests to a company's commitment to a more responsible and sustainable economic model. B Corp certified companies are evaluated on their social and environmental impact, as well as on their governance and transparency. The pineapple fiber (Piñatex) used by LO NEEL comes from a B Corp certified company, Ananas Anam. This certification guarantees that the production of Piñatex respects high environmental and social criteria, notably in terms of waste reduction, use of sustainable resources and respect for workers' rights. Organic certification for bio-based materials LO NEEL uses bio-based materials, that is, raw materials from renewable resources, such as organic cotton, or organic soy fiber, etc. To guarantee the organic origin of these materials, LO NEEL works with suppliers certified by independent organizations, such as Ecocert or GOTS (Global Organic Textile Standard). These certifications guarantee that bio-based materials are grown without pesticides or chemical fertilizers, respecting the environment and biodiversity. They also ensure the traceability of raw materials and the respect for social standards throughout the production chain. The manufacturers of Lo Neel are all committed and ISO 9001 certified it is a standard for committed manufacturers The ISO 9001 standard is an international standard that defines the requirements for a quality management system. It attests to the ability of an organization to provide products and services compliant with customer requirements and applicable legal and regulatory requirements. LO NEEL works with committed manufacturers who are ISO 9001 certified. This certification guarantees that manufacturers respect high quality standards in their production processes, from the design of the clothes to their manufacturing and distribution. It also ensures compliance with current environmental and social standards. By using these different certifications, LO NEEL demonstrates its commitment to a more transparent, more responsible and more sustainable fashion.
[ LO NEEL creates eco-responsible clothes using plant and organic materials, promoting conscious fashion that respects the planet, people and animals. ]
