Laetitia is the founder of the French slow cosmetics and zero-waste products brand [ LAMAZUNA ]
Year founded: 2010
Design and office location: Drôme, France 🇫🇷
Raw material sourcing locations: France 🇫🇷, Italy 🇮🇹
Manufacturing and production location: France 🇫🇷
MEET THE FOUNDER
Creative Laetitia has always been drawn to entrepreneurship, just like her father, who shared his fascination with her when she was little. The idea of starting her own company came in 2010. Already environmentally conscious since childhood, she decided to create a range of washable makeup remover pads based on zero-waste principles. The turning point? Realizing during a weekend with friends that disposable cotton pads could easily be replaced by a reusable microfiber cloth.
ABOUT THE BRAND
Lamazuna has grown significantly since 2010.
After selling at markets, the brand began selling online. In 2013, Laetitia created the name Oriculi. You know, that charming word for an ear pick?
Washable makeup remover pads were just the brand's first product. Today, its zero-waste range extends throughout the bathroom: solid shampoos, recycled plastic toothbrushes with interchangeable heads, toothpaste and solid deodorants, menstrual cups...
Lamazuna is committed to offering products made in France, with ingredients of natural origin and materials that are as sustainable as possible.
The brand's goal is to make zero-waste products accessible to everyone. That is why, whenever possible, Lamazuna lowers the prices of its products.
It also supports many non-profit projects, such as the Surfrider Foundation and agroforestry projects in Peru and France.
ECO-FRIENDLY IMPACT
Lamazuna is a zero-waste products brand.
It is committed to producing all its products from sustainable materials.
70% of the brand's ingredients are certified organic, and the products are not tested on animals.
Throughout its development, the brand has continuously supported impactful non-profit projects: the Surfrider association, which works to protect the oceans, as well as agroforestry and reforestation projects in France.
To raise awareness about zero waste, the brand organizes workshops in its Paris boutique and in a mobile bus for children in the Drôme.
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Made in France
The brand's goal is to promote French know-how while also avoiding the ethical and social abuses that it could not control with production abroad. By producing in France, it controls its production chain, creates jobs, and reduces the environmental impact associated with transport!
For many years, Lamazuna has worked with the same soap factory located in southern France. It also tries to produce as many of its products as possible in France.
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The brand's eco-friendly values:
Lamazuna sells toothbrushes made from recycled plastic with interchangeable heads that can be sent back to the brand for recycling. Its product packaging is also recyclable and optimized to fit the size of each product, ensuring that no resources are wasted.
The brand's goal is to offer sustainable products while minimizing the use of plastic and, above all, single-use items, in the spirit of zero waste.
The goal of zero waste is to create products that can be used as many times as possible while producing as little waste as possible. This is what Lamazuna offers with its range of solid products and washable accessories.
No animal testing is used to make the products.
Lamazuna products are certified as more than 70% organic.
The company has all its products made in France. It still works with the same soap factory it has used since its early days.
Solid products such as shampoos are handmade in a small soap factory.
Throughout its development, the brand has continuously supported impactful non-profit projects: the Surfrider association, which works to protect the oceans, as well as agroforestry and reforestation projects in France. To raise awareness about zero waste, the brand organizes workshops in its Paris boutique and in a mobile bus for children in the Drôme.
Lamazuna products are certified organic and vegan
