![Laure Babin is the founder of the vegan shoe brand [ ZETA ]](https://cdn.shopify.com/s/files/1/0310/6586/6284/files/Zeta_1.webp?v=1697465059)
Laure Babin is the founder of the vegan shoe brand made from recycled materials
[ ZÈTA ]
Year founded: 2020
Design and office location: France 🇫🇷
Raw material sourcing location: Italy 🇮🇹, France 🇫🇷 & Portugal 🇵🇹
Manufacturing and production location: Ovar, Portugal 🇵🇹
Meet the founder
Laure has always been passionate about drawing, clothing, and shoes. Entering the workforce, she completed numerous internships in the fashion industry in France and abroad (Cambodia and Peru). And her experiences were eye-opening. Not only did she discover a passion for communication and marketing, but she also began to question the environmental and social aspects of the fashion industry.
It was with a desire to build a sustainable business that Laure founded Zèta, her eco-responsible sneaker brand, during her final year of marketing studies.
About the brand
Zèta is a brand of zero-waste sneakers, entirely made from recycled, recyclable, and vegan materials. The shoes are designed in Bordeaux and handmade in a family-run workshop in Portugal.
Eco-responsible impact
To limit the creation of new raw materials or the use of limited natural resources, Zèta uses only carefully selected recycled and upcycled materials. Each pair from the brand is made from 3 kg of upcycled waste such as grape marc, plastic waste, corn, cork, or recycled rubber. Eshe chooses local suppliers located near her manufacturing workshop. For example, her sole factory is located just 10 kilometers from her workshop. This allows Zèta to reduce the environmental impact of its products and support the local economy.
The brand also guarantees that its artisans enjoy optimal working conditions (a pleasant working environment, a decent wage, and social benefits such as health insurance). The designer takes the initiative to meet each worker during daily visits to the Zèta workshop in Portugal. In fact, the designer learned Portuguese so she could communicate with each and every one of them!
The brand's values
♻️ Recycling ↓
Each pair is made from 80% recycled materials (grape marc, plastic waste, corn, cork, and rubber).
🌀 Zero-waste lifestyle ↓
At the end of its life, each pair is sent to a sorting center at Gebetex in Normandy.
👤 Expertise ↓
The brand collaborates with a family-run Portuguese workshop to manufacture its shoes. Portugal has been renowned for decades for its textile and footwear manufacturing.
🇪🇺 Made in Europe ↓
All Zèta shoes are made in Ovar, Portugal.
✅ Certified ↓
The brand is PETA and GRS certified.
