Laurène and Aurélia are the founders of the
[ GANG OF MONSTERS ]
Year founded: 2025
Design and office location: France 🇫🇷
Raw material sourcing locations: Italy 🇮🇹, Portugal 🇵🇹
Manufacturing and production location: Guimarães, Portugal 🇵🇹
Meet the founders
The founders are Laurène and Aurélia, busy mums who have been friends since early childhood. Two years ago, while looking for a pair of sneakers for their children's back-to-school season, they realized that no available options truly met their expectations. Tired of disposable sneakers, they always bought the same pairs, produced on the other side of the world from materials that were not environmentally or animal-friendly, and they never really fell in love with them either. Both passionate about fashion, they had always wanted to start their own business—the adventure was underway!
About the brand
Launched in October 2025 by childhood friends Laurène and Aurélia, Gang of Monsters is a young French sneaker brand for children (ages 24 to 31), eco-designed, vegan, and made in Portugal. Fun, durable, and foot-friendly, they are already appealing to parents looking for sustainable alternatives. Tired of buying disposable sneakers for their kids, Laurène and Aurélia realized that no available options met all their expectations. Most models were produced on the other side of the world from materials that were not environmentally or animal-friendly and were uncomfortable. The sneakers wore out very quickly, and neither mum really fell in love with them either.
Eco-responsible impact
Their sneakers are:
- Vegan (featuring an Italian material made from grape waste), with recycled materials
- Produced through near-shoring in Portugal, a country renowned for its expertise in footwear production
- Designed for a longer lifespan (with recycled rubber reinforcements at the front and back to prevent wear marks)
- Designed with the help of podiatrists for proper foot development (the insole is shaped with a slight incline to improve posture, while the outsole is flexible so that the child's foot can strengthen naturally)
- There is a little monster inside the insole to assemble like a puzzle, helping children develop independence and distinguish their right foot from their left, and they feature Velcro fasteners for parents looking for solutions to make everyday life easier
- Fun and colorful, with patterns to stand out from the competition and appeal to both children and parents
Objective and values : 87% of sneakers are produced in Asia; their commitment and mission are to reduce the consumption of children's sneakers and to raise consumer awareness about buying more sustainably: instead of buying several disposable pairs for one season, our goal is for them to buy one pair—but a quality one!
The brand's values
🔁 Upcycling ↓
They use recycled materials
🇪🇺 Made in Europe ↓
Their main material comes from Italy and their factories are in Portugal
🐨 Vegan ↓
Their main material is made from grape waste
[ Vegan sneakers combining eco-responsibility, foot health, and style ]
