Cloé is the founder of the [ MAIANA ] brand
Year founded: 2021
Design location, office: France 🇫🇷
Raw material sourcing locations: France 🇫🇷, Italy 🇮🇹, Germany 🇩🇪, Portugal 🇵🇹
Manufacturing location, production: La Devise, France 🇫🇷
Meet the founder
Cloé Grous is a textile designer registered as an artisan. She founded MAÏANA in 2021 upon graduating from Supmode fashion school, with the desire to offer fashion that has meaning, style, and an environmentally friendly footprint.
About the brand
Maïana is a clothing and fashion accessories brand created in 2021 with the desire to offer fashion that has meaning, style, and an environmentally friendly footprint. All MAÏANA designs are entirely handmade by the designer Cloé in her own workshop, located just a few minutes from La Rochelle. Each piece is designed with natural or recycled and certified materials, carefully selected for their quality and reduced environmental impact. Passionate about design and deeply inspired by nature, she blends influences, breaks the rules, and explores new combinations to create a free, poetic, and committed universe. Seeing the world through MAÏANA means adopting an optimistic and luminous philosophy: an invitation to celebrate beauty, cultivate curiosity, dare kindness, and shine through what you wear.
Eco-responsible impact
MAIANA was born from a simple conviction: you can dress stylishly while respecting the planet. She designs and makes each piece alone, in her workshop in La Rochelle, with carefully chosen eco-friendly materials – organic, natural, or recycled. By working in small batches and by hand, she ensures responsible production, without overstock or waste, where each garment has a real story. Creating locally also means limiting the carbon footprint and promoting French artisanal know-how. Wearing her creations means choosing sustainable, ethical, and authentic fashion, shaped with passion between the land, sea, and the winds of La Rochelle.
The brand's values
♻️ Recycling ↓
Recycling is an integral part of her creative process. She uses already transformed materials, such as recycled polyester from plastic bottles or recycled cotton, to limit the extraction of new resources and reduce environmental impact. She also works with repurposed fabrics, sourced notably from Emmaüs, as well as deadstock from luxury fashion houses. This responsible sourcing allows her to transform waste or surplus into a valuable resource, to create sustainable and conscious fashion.
🔁 Upcycling ↓
Upcycling, meanwhile, is a creative approach that gives new life to existing materials without destroying or industrially transforming them. In her workshop in La Rochelle, she imagines unique pieces from forgotten fabrics, scraps, or dormant treasures. Upcycling allows her to reveal the hidden beauty of these materials and elevate them into modern, unique, and timeless garments. Each creation thus tells a story: that of a textile rebirth where constraint becomes a source of inspiration and originality.
👤 Know-How ↓
Her know-how is rooted in a solid and recognized background. A graduate of a fashion school, she acquired the techniques of design, pattern making, and sewing that allow her today to create professional-quality pieces. Registered as an artisan, she puts this know-how at the service of responsible fashion, working each garment with precision and rigor, from cutting to finishing. In her workshop in La Rochelle, each creation is made with passion and meticulousness, in small batches or custom-made, to offer unique pieces that combine style, comfort, and sustainability. Her commitment is simple: to preserve the artisanal gesture and the excellence of handmade work, while reinventing fashion that respects people and the environment.
🇫🇷 Made in France ↓
All her creations come to life in her workshop located in La Rochelle, in the heart of the Nouvelle-Aquitaine region. Each garment is designed, cut, and sewn by hand, respecting French know-how and artisanal tradition. Producing locally allows her to master the entire process, reduce the carbon footprint associated with transport, and offer unique, sustainable, and quality pieces. Choosing Made in France is, for her, a way to celebrate artisanal work, support the local economy, and offer her customers clothing that embodies authenticity and commitment.
💎 Limited Edition ↓
Each creation from her brand is designed in limited editions or as a unique piece, to guarantee its exclusivity and value. Working in small quantities allows her to master every manufacturing step, from cutting to finishing, and to offer garments that tell a story. These unique pieces reflect both her artisanal know-how and her commitment to responsible fashion: they are sustainable, designed to last, and allow each customer to wear a unique garment, far from mass production. Owning one of her creations means choosing originality, quality, and authenticity.
🐨 Vegan ↓
MAIANA is fully committed to a vegan approach, refusing any use of animal materials such as leather, wool, or silk. Each fabric and accessory is chosen for its respect for animal life, while guaranteeing comfort, quality, and aesthetics. Being vegan is, for her, combining style and ethics, offering creations that reflect values of respect and responsibility, and showing that elegant and sustainable fashion can do without any animal exploitation. Wearing her creations means choosing conscious, committed, and respectful consumption of all forms of life.
🌿 Organic / Bio ↓
The selection of organic materials is at the heart of her approach. She uses certified organic fabrics, grown without pesticides or harmful chemicals, to preserve the health of farmers, consumers, and the planet. These natural fibers offer softness, comfort, and durability, while respecting the cycles of nature. Choosing organic means committing to healthier and more responsible fashion, where each garment becomes a concrete action for the environment and a conscious lifestyle.
🌳 Forest Preservation ↓
Forest preservation is an essential value for her brand. For every order placed, she commits to planting a tree, thus contributing to reforestation and the fight against climate change. This commitment goes beyond simple textile production: it reflects her desire to create fashion that respects the planet, supports biodiversity, and leaves a positive footprint for future generations. Wearing her creations means participating in this concrete action in favor of nature, and choosing responsible and committed consumption.
🗓️ Made to Order Production ↓
Some of her pieces are made to order, which allows her to limit textile waste and produce only what is truly desired. This approach also offers the possibility of personalizing certain creations, while guaranteeing quality and attention to detail in every piece. Producing to order reflects her commitment to responsible, sustainable, and thoughtful fashion, where each garment becomes unique and has a real story.
🏠 Made in Local ↓
Her brand relies on local production, entirely carried out in her workshop in La Rochelle. Working locally allows her to master every manufacturing step, reduce the carbon footprint associated with transport, and support the economy and know-how of her region. This approach guarantees authentic, quality, and responsible creations, where each garment reflects the attention paid to details and the commitment to sustainable fashion, close to the women and men who wear it.
[ Dressing green, in red-white-blue! ]
