Marguerite Morin is the founder of the upcycled clothing and accessories brand
[ ZGROUITCH BY MARGUERITE MORIN ]
Year founded: 2020
Design and office location: Houilles, France 🇫🇷
Raw material sourcing location: Bougival, Chanteloup les Vignes, France 🇫🇷
Manufacturing and production location: Houilles, Gennevilliers, France 🇫🇷
Meet the founder
Marguerite started sewing her first evening dress at the age of 13 and hasn't stopped since! Her passion for sewing quickly turned into a passion for textiles. She launched Zgrouitch in 2020, starting to sew masks during the first lockdown with fabric scraps she no longer used. And that was a major revelation: the floral patterns she had salvaged from her curtains appealed to her customers. They enjoyed learning the origin and the story behind their mask! So she continued to recycle her favorite finds.
About the brand
Zgrouitch has two production channels.
For clothing, Marguerite puts on her designer hat and designs them herself. A large part is made from a pre-existing garment. Each base is therefore different and requires a custom pattern. That is why there are so many "one-of-a-kind pieces".
As for accessories such as makeup remover pads, soap dishes, and bulk bags, they are made by Anaïs's ESAT (Établissement de Service et d’Aide par le Travail) in Gennevilliers (92).
Eco-friendly impact
Zgrouitch offers a solution to the textile industry which is extremely polluting due to the thousands of tons of fabric produced and left unused every year. The materials used to make them are mostly derived from petroleum (polyester), require a lot of water, and travel around the world three times before ending up in our closets.
Marguerite's approach is simple: work exclusively with second-hand textiles. A t-shirt you no longer wear, a beautiful scarf with a hole, a slightly worn coat lining, old sheets... Marguerite salvages them to create new unique pieces. An approach that first and foremost allows for creating in small quantities but above all, to limit the carbon footprint of our clothes.
Detailed values
Transformation of second-hand clothing.
Use of fabric scraps and haberdashery from other designers.
Recycled paper packaging.
Offer of alternative products to single-use products (bulk bags, washable cotton pads, soap pouches...).
Products made in Houilles (78) and Gennevilliers (92).
Sourcing and manufacturing made in France.
Creation of patterns and adaptation to pre-existing patterns for upcycled pieces.
Zgrouitch products are made by the designer or by an ESAT in Gennevilliers.
Use of fabric scraps.
Marguerite never upcycles the same piece twice.
Possibility to request specific pieces from the designer who will design them within her own production time.
Buyback of second-hand pieces and payment of ESAT users.
Accessories made in an ANAIS ESAT specializing in mental disorders, sewing training and enhancement of users' expertise.
[ Nothing is lost, nothing is gained, everything is transformed. (Elizabeth II) ]
