Mariaserena is the founder of the recycled-materials swimwear brand
[ MOLOKAI ]
Year founded: 2021
Design and office location: Italy 🇮🇹
Raw material sourcing location: Italy 🇮🇹
Manufacturing and production location: Italy 🇮🇹
The Story of Molokai ©
Molokai ©, created by Mariaserena Bucci, was born at a pivotal moment in history, in the midst of the pandemic, a period that profoundly changed lifestyles. It was during this unexpected pause that the idea emerged for a project that had been maturing for several years: to create a swimwear brand with meaning.
From ideas put down on paper by Mariaserena, the project gradually took shape until it became a natural choice. The ambition was clear: to design swimwear that combines style, quality, and environmental commitment.
At the heart of their approach is a strong conviction: to produce without harming the planet and to actively contribute to its preservation. This is how an eco-responsible collection of bikinis was born, made from recycled and recyclable materials, notably from fishing nets, nylon, plastic, and other waste recovered from the oceans.
For the brand, innovation only makes sense when it is part of an environmentally friendly approach. Transforming waste into sustainable swimwear is a concrete way to rethink fashion and its impact.
Inspired by nature, the oceans, animals, water sports, travel, and freedom, Molokai © places environmental protection at the heart of its identity. Each creation reflects this desire to preserve natural spaces while offering more responsible fashion.
About the brand
Molokai© is a young Italian artisanal brand that designs eco-responsible bikinis, created for more ethical and sustainable beach fashion. Its ambition is to prove that it is possible to innovate while respecting the environment.
Born in Emilia-Romagna during the pandemic, the brand is the result of a desire to turn a difficult period into an opportunity to create a project with meaning.
Proud of its 100% Made in Italy craftsmanship, Molokai© carries out its entire production chain in Italy. From the recycling of raw materials to the making of the swimwear, each step is carried out by small local workshops and businesses in the Rimini region, renowned for their artisanal expertise.
Produced in small batches and handmade, the brand's creations prioritize quality over quantity. Each model and print is made in limited editions and is never reproduced identically.
The first collection, “Italia d’amare”, pays tribute to Italian landscapes, culture, and heritage through prints inspired by the country's richness.
Driven by a passion for nature, the sea, and wide-open spaces, Molokai© advocates a vision of fashion where responsible production and sustainability go hand in hand. Through each of its creations, the brand wishes to encourage more conscious consumption and demonstrate that every action can help preserve the environment.
The eco-responsible impact
Environmental sustainability
Sustainability is at the heart of Molokai©'s identity. All collections are made from ECONYL® yarn, a regenerated nylon fiber made from waste recovered from the oceans, such as fishing nets, tulle, fabric scraps, and industrial plastics.
Completely recyclable, ECONYL® yarn makes it possible to design swimwear with a low environmental impact while preserving natural resources and marine ecosystems. This responsible approach also extends to the packaging, made with sustainable materials such as natural cork.
The ECONYL® process consists of four steps:
1. Collection
Waste in the oceans and industrial sites is collected to reduce marine pollution and protect biodiversity.
2. Regeneration
These materials are transformed into recycled nylon yarn that offers the same performance as virgin nylon while limiting the use of fossil resources. ECONYL® production also helps reduce CO₂ emissions and oil consumption.
3. Recycling
ECONYL® yarn is infinitely recyclable without loss of quality, perfectly illustrating the principles of the circular economy.
4. Creation
Each Molokai© swimsuit is handcrafted from this innovative material, with a desire to promote fashion that is more ethical, sustainable, and environmentally friendly.
“Wearing your values means being part of the change.”
The big pluses
ECONYL® is a certified fiber: it is regenerated nylon made from waste (fishing nets, fabrics, industrial plastics.
The brand's values
♻️ Recycling ↓
The fully recycled nylon yarn is made from marine waste. And the ECONYL© yarn used to make their swimwear is eco-sustainable and infinitely recyclable.
🇪🇺 Made in Europe ↓
All swimwear is 100% made in Italy.
💎 Limited edition ↓
Their creations, made in small batches, are handmade with love and passion
🐨 Vegan ↓
The fabrics are made from ECONYL® yarn, which comes from waste increasingly found in our seas and oceans, such as fishing nets, tulle, fabric scraps, and industrial plastics.
⚖️ Fair trade ↓
The brand supports small local businesses to promote ethical fashion, artisanal craftsmanship, and the pursuit of quality rather than quantity..
✅ Certified ↓
Econyl is a certified yarn.
🏠 Made locally ↓
Their entire production chain, from the recycling of yarn transformed into fabric to the making of the swimsuit and the finished garment, is 100% Italian . It is entirely managed by small businesses and workshops in their region, Rimini, in Emilia-Romagna, which work with passion, dedication, and craftsmanship to create a unique and inimitable product: your swimsuit!
[ Wear your values to be the change. Bikinis that have a soul ]
