Marion is the founder of the embroidered textile brand [ NUAISON ]
Year founded: 2023
Design and office location: France 🇫🇷
Raw material sourcing location: Hérault, France 🇫🇷
Manufacturing and production location: St Jean de Védas, France 🇫🇷
Meet the founder
Originally from Le Racou, between Argelès-sur-Mer and Collioure (Pyrénées-Orientales), Marion grew up near the sea. After studying Art History in high school, she decided to pursue a degree in English Language, Literature and Foreign Civilization (LLCE) at the University Paul Valéry in Montpellier, and then spent a year completing the first year of a Master's degree in Victoria, on Vancouver Island in British Columbia, Canada.
Upon her return, Marion decided to change course and pursue studies in fashion design. She tried her luck at the ESDAC school in Aix-en-Provence, where she first obtained a Manaa (Applied Arts refresher course) and then a BTS in Fashion, Textile and Environment Design. It was finally a return to Montpellier that proved decisive, with an offer for a position creating embroidery visuals at the Main Gauche start-up. Initially working as an operator to understand how it all worked, Marion was trained and then quickly progressed to become an expert in her field. After five years in a position that Marion felt was not creative enough, she obtained a mutual separation agreement with the aim of creating her own brand, so she could flourish and express herself as she pleased.
About the brand
Nuaison is a young brand of embroidered textile items created in 2023 by Marion Dupraz, a professional embroiderer. Originally from Le Racou, between Argelès-sur-Mer and Collioure (Pyrénées-Orientales), but now living in Montpellier, the art and fashion history enthusiast creates patterns inspired by natural elements blended with a style close to Art Deco.
To limit its environmental footprint, Marion creates items as they arrive, designing her creations exclusively with supplies and raw materials sourced from small dormant stocks, while maintaining a style evoking the waves; jute canvas, ticking, and textured fabrics reminiscent of waves, sand, and fishing nets.
Ultimately, the goal of Nuaison is to create outfits also embroidered with patterns to form a complete universe around the embroidered motif. The colors embodying the Nuaison universe are rather dark blues and ecru tones ranging to gold, a palette that obviously stems from the beautiful colors that the sea, the ocean, the sand, and the sun offer us. An embroidery specialist, Nuaison can assist you in realizing your embroidered projects, from reworked and framed photos to simply personalizing a product with a name, and even more personal projects, Nuaison creates custom embroidery for you.
Eco-responsible impact
Nuaison buys back small dormant stocks in order not to buy new supplies (zippers, bias tape, heat-activated adhesive, etc.), but also for its fabrics, mainly prioritizing natural materials such as linen, cotton, and plant-based leathers. Nuaison does not pursue customer experience at all costs and limits its packaging to simple Kraft paper envelopes.
The main benefits
Nuaison offers a "brod'recover" service, which is a sustainable textile production method using recycled fibers to create eco-friendly products. Nuaison is also currently taking steps to obtain the repair bonus for people who would like to have a garment repaired through embroidery.
The brand's values
🔁 Upcycling ↓
The materials and supplies that Nuaison uses to make its products come from small dormant stocks; they are end-of-roll fabrics and vintage items that are given a new life.
👤 Expertise ↓
After obtaining a BTS in Fashion, Textile and Environment Design in 2017, the creator of Nuaison worked at the company Main Gauche (a textile personalization workshop in Montpellier) for five years, during which she acquired solid knowledge of embroidery and progressed to the position of embroidery PAO team leader.
🇫🇷 Made in France ↓
Nuaison wishes to make its creations through the shortest possible supply chain, and its supplies mostly come from France and European countries if they are not available in France. Nuaison will soon obtain its customs code number to prove that its creations are indeed Made in France.
💎 Limited edition ↓
Given that Nuaison recovers small stocks of fabrics and supplies, most of its items are produced in small batches or as unique pieces.
🗓️ Made-to-order production ↓
Nuaison does not produce simply to produce in large quantities; Nuaison prioritizes custom orders to satisfy its customers by giving them a sense of uniqueness. Nuaison also creates custom embroidery orders, made to order by its customers.
[ design, embroider, sew. ]
