Martin and Greta are the founders of the clothing brand [ ARMEDANGELS ]
Year founded: 2007
Design and office location: France 🇫🇷
Raw material sourcing location: Germany 🇩🇪 , Portugal 🇵🇹, Turkey 🇹🇷
Manufacturing and production location: Portugal 🇵🇹, Turkey 🇹🇷, Tunisia 🇹🇳 (mainly for denim sourcing), with the goal of moving towards 100% Portuguese production.
Meet the founders
In 2007, two young students from Cologne founded Armedangels, a German brand of timeless and sustainable fashion for women and men. Their mission: to put entrepreneurship at the service of environmental protection. At a time when sustainability was not yet taken seriously, they took a stand against wage slavery, chemical shortcuts, and massive waste production by launching their first product, a simple T-shirt.
Their vision is to shape a planet that can be passed on to future generations. Their mission is simple: to make products that people like while minimizing their environmental impact, inspiring everyone to change their lifestyle to combat climate change.
About the brand
Armedangels is a German brand uncompromising about the production of timeless clothing for women and men. Using sustainable materials such as organic cotton and ethical manufacturing, its clothing is GOTS and Fair Wear Foundation certified. Armedangels stands out for its unwavering commitment to sustainability and fair trade, mainly using organic cotton to reduce its environmental footprint.
In addition to its environmentally friendly production practices, Armedangels promotes a modern and chic image of eco-friendly clothing, countering the old perception that sustainable clothing was associated with a hippie style. The brand works closely with fair trade certified partners and regularly makes donations to charities such as Pratham, Trinkwasserwald, and Viva con Agua, striving to create a positive impact in the fashion industry and beyond.
The eco-responsible impact
For Armedangels, making products that people like while minimizing their environmental impact is paramount. The brand aims to inspire and empower everyone to change their lifestyle to combat climate change. Although it does not claim to have all the solutions, Armedangels firmly believes that only a collective effort can initiate a radical change to preserve the climate balance. The brand is committed to respecting the best standards for people and the environment, relying on transparent supply chains, reliable partners, and a positive impact from its actions.
Armedangels takes pride in carefully selecting its materials, as they form the basis of a successful product and have a major impact on the sustainability and quality of the finished garment. By reducing the carbon footprint and creating a sustainable wardrobe, Armedangels wants to promote a global change in culture, consumption, and lifestyle for a more sustainable future.
The brand's values
♻️ Recycling ↓
The brand is committed to integrating recycling practices into its supply chain, thus helping to reduce waste and promote a circular economy.
👤 Expertise ↓
The brand highlights European expertise and supports local artisans by producing mainly in Europe, thus ensuring high standards of quality and ethics.
🇪🇺 Made in Europe ↓
Armedangels makes its clothing in Europe, thus affirming its commitment to fair working conditions and responsible production practices.
🌱 Vegan ↓
All Armedangels products are vegan, meeting strict standards that exclude any form of animal exploitation in their manufacturing.
🌿 Organic / Bio ↓
The brand mainly uses organic raw materials in the design of its clothing, thus minimizing the environmental impact of their production.
🌳 Forest conservation ↓
Armedangels actively supports forest conservation initiatives, contributing to the restoration of fragile ecosystems and the fight against climate change.
💼 Fair trade ↓
Committed to fair trade, Armedangels works exclusively with certified partners, ensuring decent working conditions and lasting support for local communities.
✅ Certified ↓
Martin and Greta only partner with entities that respect rigorous standards and tools based on systems, such as the Global Organic Textile Standard (GOTS), Global Recycled Standard (GRS), and Zero Discharge of Hazardous Chemicals Initiative (ZDHC).
[ We are not here to make fashion, we are here to make a difference. To shape a planet that we can pass on with pride to future generations. ]
