Naima is the founder of the [ NEVICE ] brand
Year founded: 2023
Design location, office: France 🇫🇷
Raw material sourcing locations: Portugal 🇵🇹, Spain 🇪🇸, France 🇫🇷
Manufacturing location, production: Paris, France 🇫🇷
Meet the Founder
Originally from Tanzania, Naima has always been fascinated by the richness of materials and the diversity of craftsmanship. After studying sociology, she trained in dressmaking and fully immersed herself in the world of fashion. Her journey first took her to Germany before she settled in Paris, where she opened her first workshop in 2023 , then moved into a boutique-workshop in the 11th arrondissement the following year. It is in this warm space that the artisan develops her collections and meets her customers.
In 2014, in Dar es Salaam, Naima founded Nevice with the conviction that fashion can be beautiful, responsible, and deeply human. A designer trained between Africa and Europe, she draws her inspiration from the colors of the Indian Ocean, natural textures, and the stories of everyday Tanzanian life—sources of inspiration that continue to inform every creation today.
Bridging Tanzanian tradition and Parisian modernity, Nevice reinvents women's fashion by creating clothing where every woman can express her individuality. The opening of the workshop-boutique on Rue de Charonne in 2021 marked a major turning point: far from being a simple move, this step reflected the affirmation of a mature vision where African cultural heritage engages in a dialogue with French artisanal excellence. There, Naima develops a unique approach, respectful of her origins while appealing to all women, without folklore or artifice. Her independent fashion house transforms the art of clothing into a conscious experience, combining authentic creativity with a sustainable commitment.
About the Brand
Nevice is an independent fashion brand that reinvents women's fashion by combining Tanzanian tradition and Parisian modernity. Founded in 2014 in Dar es Salaam by Naima, a designer trained between Africa and Europe, the brand is based on a strong conviction: fashion can be beautiful, responsible, and deeply human.
Inspired by the colors of the Indian Ocean and local craftsmanship, Naima creates unique iprints that she designs herself and has printed by a European partner before transforming them in her workshop-boutique in Paris's 11th arrondissement. This artisanal mastery, from design to garment construction, guarantees quality, transparency, and aesthetic consistency.
Nevice carefully selects natural and certified materials—organic cotton, EcoVero, Oeko-Tex, GOTS, European linen—combining comfort, elegance, and respect for the planet. True to a zero-waste approach, the brand repurposes every fabric offcut into accessories. Nevice's creations celebrate the balance between clean cuts and flowing materials, between graphic boldness and timeless elegance.
Each piece embodies free and confident femininity, designed to accompany women in their daily lives with style and awareness. The workshop-boutique, the true beating heart of the brand, is also a place of knowledge-sharing where upcycling workshops introduce people to responsible sewing.
"I do not create to impose a vision, but to support," Naima confides. Through its refined aesthetic and sincere commitment, Nevice embodies sustainable, vibrant, and deeply human fashion.
Eco-Responsible Impact
Our brand is eco-responsible, ethical, and sustainable because we design every creation with a comprehensive approach that respects people and the planet. We exclusively use natural and certified materials (GOTS, Oeko-Tex, EcoVero, European linen), chosen for their low environmental impact and quality. Production is carried out locally in our Parisian workshop, guaranteeing fair and transparent working conditions. We produce in small batches or on demand to avoid overstock and waste. Nevice imagines fashion designed to last, not to be replaced.
The Big Pluses
Yes, it is certified by SloWeAre and it is listed on Marques de France
The Brand's Values
🇫🇷 Made in France ↓
Producing in France means preserving excellent artisanal know-how, supporting the local economy, and guaranteeing ethical and transparent working conditions. This proximity between creation and manufacturing allows the brand to master every step of the process, ensure impeccable quality, and reduce its carbon footprint through short supply chains.
💎 Limited Edition ↓
Producing in limited editions means making the choice of quality over quantity, by creating unique pieces or very small batches to avoid overproduction and preserve the uniqueness of each garment. This approach allows the brand to showcase artisanal know-how, guarantee particular attention at every stage of manufacturing, and offer its customers rare creations, designed with care and made to last.
🌿 Organic / Bio ↓
By prioritizing materials from organic farming, such as GOTS-certified cotton or linen, the brand uses fibers grown without pesticides or harmful chemicals. This guarantees not only a reduced environmental impact, but also healthy and skin-friendly clothing.
👐🏽 Social and Solidarity Impact ↓
It prioritizes local production in its Parisian workshop, guaranteeing ethical and transparent working conditions, and it promotes sustainable materials to reduce its environmental impact. Beyond manufacturing, it actively participates in organizations working for healthier and more sustainable fashion, contributing to the collective fight for a textile sector that respects people and the planet.
✅ Certified ↓
By using GOTS, Oeko-Tex, or EcoVero certified fabrics, it ensures that every material meets strict environmental and social standards, from fiber cultivation to processing.
[ Nevice is a committed fashion brand that combines Tanzanian heritage and Parisian know-how to create sustainable and ethical, colorful and elegant clothing, celebrating the individuality of every woman. ]
