![Pénélope and Alice are the founders of the upcycled accessories brand [ BINETTE ]](https://cdn.shopify.com/s/files/1/0310/6586/6284/files/PHOTO_BINETTE_480x480.jpg?v=1679326882)
Pénélope and Alice are the founders of the upcycled accessories brand
[ BINETTE ]
Year founded: 2021
Design and office location: France 🇫🇷
Raw material sourcing location: Chollet, France 🇫🇷
Manufacturing and production location: Sahline, Tunisia 🇹🇳
Meet the founders
Binette was founded in 2021 by Alice Bèle. It was born from a strong desire to create, share, and bring people together around a meaningful project. Through her brand, she wants to bring a smile, freedom, and lightness by offering practical, beautiful, and ethical everyday products.
In 2022, Alice decided to return to employment for personal reasons, and that's when she met Pénélope, with whom she immediately hit it off.
In February 2023, the official handover took place: Pénélope took over Binette to continue the wonderful project and keep the brand going.
About the brand
Binette is a responsible fashion brand that's bananas!
Its mission? To transform everyday life, free your hands, and revolutionize the fashion industry with trendy accessories that embody ethical and responsible values.
The brand offers practical, beautiful products with ethical values. Binette accessories are made from industrial fabric scraps destined for the landfill. They are repurposed to create 100% responsible fanny packs.
Eco-responsible impact
The Binette brand operates on the principle of upcycling: products are made from deadstock destined for the landfill (or fabric scraps or end-of-stock items from brands). The fabrics are sourced by Pénélope. This approach significantly reduces their environmental impact and helps prevent overconsumption.
Binette products are made in Sahline, Tunisia, in a workshop with 30 years of expertise specializing in the production of clothing and accessories. The workshop is also committed to an eco-friendly approach and is a member of the "Fashion Revolution Tunisia" initiative, which works toward sustainable fashion. The products are then shipped by sea from Tunisia.
To further their responsible approach, Binette participates in urban greening. Thus, the brand includes small seeds to plant with the purchase of its items.
Binette's upcoming eco-responsible projects: offering more responsible packaging with Hipli, a platform that provides packaging-free return and exchange solutions for parcels, sourcing pineapple-based vegan leather, and offering a collection of 100% vegan products, launching a Seaqual collection with innovative Lenzing fabric, and relocating production to Europe. Just imagine that!
The brand's values
The upcoming April collection will be made from recycled cotton blended with Lenzing.
Binette accessories are made from industrial fabric scraps destined for the landfill.
The brand produces in Sahline, Tunisia, in a workshop with 30 years of expertise specializing in the production of clothing and accessories.
The products are handmade in Tunisia.
The brand never produces more than 50 bags of the same model.
The Perus X Binette fanny pack launching in July 2023 is 100% vegan.
Binette was founded by a woman (Alice) and taken over by a woman (Pénélope). Our workshop also contributes to the empowerment of women in Tunisia.
[ Binette, the ethical fashion brand that's bananas ]
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