[ Pierre ] by HINDBAG bag brand

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Pierre is the founder of the eco-responsible brand of ethical bags and organic cotton accessories with a social impact [ HINDBAG ]

Year founded: 2015

Design and office location: France 🇫🇷

Raw material sourcing location: Delhi, India 🇮🇳

Manufacturing and production location: Delhi, India 🇮🇳

Meet the founder

Pierre created Hindbag following a supervised project during his final year of higher education. He went to India for the first time, now 5 years ago, to discover the textile branch of the SSMI NGO (Swami Sivananda Memorial Institute) in Delhi. There he met Sunita, the director of the NGO, and Shikha, the production manager of the textile workshop. This is where the Hindbag adventure was born!

About the brand

Hindbag is an ethical textile accessories brand: from the classic tote bag to pouches, laptop sleeves and all kinds of bags (shopping bags, backpacks, round bags, duffle bags, travel bags, …), there is something for every taste, style and age.

The eco-responsible impact

Hindbag supports and finances the activities of the SSMI textile branch. The Indian NGO Swami Sivananda Memorial Institute (SSMI) works for the empowerment of disadvantaged women in Delhi and the education of their children. These women make Hindbag products in exchange for a salary, training and a place at school for their children. Last year, Pierre's team was able to open a class of 120 children so they could be educated for free for one year.

When you buy a Hindbag product, whether as a business or an individual, 40% of the product price goes directly to the SSMI NGO. Beyond the social dimension, the seamstresses' expertise is highlighted. These are not donations; the work of the sewing workshop is simply paid its fair value. Today, women's place is still a rather taboo subject in India and Hindbag wishes to promote this "women empowerment" through their social project. 55 women are stakeholders in the project and are paid approximately 3 times the minimum wage in India. The goal is to be able to integrate an NGO into the real economy by bringing it professionalism. Thus, Pierre's team gives the NGO the means to develop, and offers businesses and individuals the opportunity to give real meaning to their purchases thanks to Hindbag's impactful social project.

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[ Our products are made by an NGO and we do not hide it. Our products are made of 100% cotton. We communicate and give those who want to communicate about the manufacturing and life cycle of our products the opportunity to do so. ]