Sarah and Romain are the founders of the brand
[ PURECAKE ]
Year founded: 2023
Location of design and office: France 🇫🇷
Location of raw material sourcing: Loire Atlantique, France 🇫🇷
Location of manufacturing and production: Saint-Nazaire, France 🇫🇷
Meet the founders
The expertise of Sarah, Master Pastry Chef and Compagnon du Devoir, brings technical excellence and creativity to PURECAKE. Her impressive career includes a distinguished award at the Mondial des Arts Sucrés and collaborations with the world's leading names in pastry. Drawing on this experience, she skillfully blends tradition and innovation in each of her creations, taking on the challenge of designing vegan and gluten-free pastries that rival their classic counterparts in taste and texture.
The passion of Romain perfectly complements Sarah's skills with his expertise in management and logistics. His experience leading purchasing and logistics for luxury establishments, as well as his successful management of an online delicatessen, ensures a rigorous selection of ingredients and optimal production management. This approach ensures that every PURECAKE cookie meets the highest quality standards.
About the brand
PURECAKE is a plant-based pastry house created by Sarah and Romain, a complementary duo united by the same idea: to prove that you can truly indulge yourself without compromising your convictions or your health. They imagine and make 100% plant-based cakes and cookies, naturally dairy-free, egg-free, and gluten-free, designed for both people with intolerances or allergies and curious food lovers who want to discover a different way of baking.
Their recipes are developed like "real" pastry desserts, with great taste, refined textures, and beautiful presentation. PURECAKE's latest development: a range of no-added-sugar creations, specially designed for people with diabetes, those who need to monitor their blood sugar, or those who simply want to reduce their daily sugar consumption.
Eco-responsible impact
Their brand PURECAKE was born from a simple conviction: indulgence should be accessible to as many people as possible, without compromising health, ethics, or environmental impact. They offer 100% plant-based pastries and cookies, without egg, dairy, gluten, or palm oil, to meet the needs of people with intolerances, allergies, or specific diets, while limiting the footprint associated with animal-derived ingredients and certain controversial crops.
Behind PURECAKE, there are two people, Sarah and Romain, and they do everything themselves: from creating the recipes to selecting raw materials, from packaging design to preparing orders and delivery. This human-scale operation allows them to maintain very close control over quality, to limit intermediaries and to build a direct and transparent relationship with their customers and retail partners.
Their responsible approach is expressed at several levels: they prioritize quality ingredients, as natural as possible, they work on transparent and short recipes so that everyone understands what they are eating, and they are constantly looking to reduce food waste by optimizing their production. Wherever possible, they opt for recyclable packaging and limit unnecessary items.
Being an ethical and sustainable brand, for them, is also an everyday attitude: producing only what they need, respecting their suppliers, listening to customer feedback, and continuously improving their recipes and processes. PURECAKE is a small independent structure that grows while staying true to its values: indulgence, inclusivity, transparency, and respect for the environment.
The brand's values
♻️ Recycling ↓
They pay close attention to the impact of their packaging. They prioritize materials that are recyclable (cardboard, paper, glass / recyclable plastic depending on the products) and avoid over-packaging as much as possible. Their packaging is designed to be easily sorted by the consumer, and they regularly adapt their choices to reduce the amount of waste generated.
🎓 Expertise ↓
Their expertise is based on Sarah's background as a pastry chef trained in traditional pastry, a Compagnon du Devoir who worked in palace hotels and won the Originality Award at the Mondial des Arts Sucrés. With Romain, she puts this high-pastry standard to the service of 100% plant-based, indulgent, and perfectly mastered recipes, developed and produced in our own workshop.
🇫🇷 Made in France ↓
All their products are made in France, in their own workshop. This allows them to control our production, work with local or national partners and suppliers whenever possible, and limit unnecessary transport. Making it in France also means supporting a local economic fabric while ensuring clear traceability of our products.
🌱 Vegan ↓
All their products are 100% plant-based: they are made without egg, milk or butter, honey, or any ingredient of animal origin. They have developed indulgent recipes that respect animal welfare and reduce the environmental footprint associated with the consumption of animal products, while making indulgence accessible to vegan, intolerant, or allergic people.
[ A French brand of 100% plant-based and gluten-free pastries & cookies ]
