Sophie is the founder of the brand that offers colorful and joyful fashion for babies. [ MOOMIE ]
Year founded: 2019
Design and office location: France 🇫🇷
Raw material sourcing locations: Germany 🇩🇪, Denmark 🇩🇰, Turkey 🇹🇷
Manufacturing and production location: Annonay, France 🇫🇷
Meet the founder
Sophie, 48, worked for a very long time as a sales representative in textiles and leather goods in the baby and children's sector. She loved this world and even as a mother of two teenagers, it still inspires her. It's important to dream, isn't it?! Well, for her, it's vital. Made in France : Because she believes it is important to defend French craftsmanship and our jobs. She wanted, in her own way, to promote French and local talent. Crazy? Sure, but she owns it.... She is convinced that we need to reinvent textile manufacturing in France and lead the way... She couldn't imagine Moomie any other way. Everyone does their part, like the little hummingbird. She probably didn't choose the easiest path, but so be it. She is optimistic and sincerely, how can you explain to your children that they need to consume differently if you don't lead by example. Mind you, she doesn't want to come across as preachy. No, she is convinced that it is only through education and kindness that we will succeed in changing the way we consume and perceive fashion... She is convinced that we won't make things move forward by making people feel guilty. She advocates sharing and information but not judgment; which is often premature! Everyone moves at their own pace, everyone does what they can and what they want! She wants to show that you can manufacture in France and offer products at a fair price, a price that makes sense for everyone. A big task, isn't it?! She only found out very late what she wanted to do with her life... It was about time! Sorry, Mom, so she won't be a civil servant 😉 and she didn't choose the easiest path, but she is happy and that's what matters most, isn't it?! And it's partly thanks to her mom that she's where she is today, because she always showed her that you have to believe in yourself and be brave!
About the brand
Since 2019, Moomie has been imagining a joyful world that radiates good cheer for babies and young children. Their goal is to create a fun wardrobe with cheerful and colorful prints, without forgetting a highly colorful solid palette: You can have fun mixing tops and bottoms to create striking looks! Everything is made in France by Elisabeth's expert hands in her small workshop in Ardèche. The French brand Moomie advocates "less but better" = fewer garments made, but made conscientiously in France with organic fabric. Since Moomie was founded, every garment and every accessory is sewn in our seamstress Elisabeth's small workshop in Annonay in Ardèche. What a pride to give a voice back to local artisanal fashion! Choosing French production implies working on each model so that an affordable price can be offered. At Moomie, they favor ultra-simple cuts to stay within a reasonable price range that is accessible to the greatest number of people. Moomie is committed to designing comfortable, trendy but basic pieces, affordable but unique and sturdy enough to be passed down to the next generation. Be sustainable, buy sustainably! Environmental responsibility is part of Moomie's very identity. In an ocean of constantly evolving fashion, the brand creates simple pieces that showcase babies and children and offer them freedom of movement. Moomie wants to make comfortable beautiful and beautiful comfortable! One rule: be comfortable in a fully comfortable wardrobe that radiates good cheer. Throughout the seasons, subtle and bold harmonies follow one another. The prints are generous, enriched with super cute animals. The seasons with Moomie promise to be full of surprises, discoveries, and laughter; just like the brand and its creator. The idea? Create a fun wardrobe that invites kids to express their inner child, celebrating their sparkle and natural craziness. Moomie has decided to offer gender-neutral clothing from 6 months to 4 years. Indeed, they don't design clothes for girls and boys... No! They only design clothes for babies and children. Gender-neutral baby and children's fashion is also more sustainable and timeless fashion. Moomie clothing remains basics that will be used over the years and can be passed down within the same sibling group, regardless of gender, without any difficulty.
The eco-responsible impact
French and local manufacturing with zero plastic, high-quality fabrics, mostly GOTS-certified organic. Confection in a small workshop with care paid to every detail during the making of pieces that last over time and can be passed down to the next babies. Small batches to avoid stocking. Gender-neutral fashion.
The brand's values
🧴 Zero plastic ↓
No plastic packaging, all our items are packed in reusable fabric pouches. When the finished items are collected at the workshop, they are stored in large fabric pouches. The same for shipping, no plastic bags either.
👤 Know-How ↓
All the clothing and accessories are made in a workshop in Ardèche. It is very important for Moomie to defend and promote French craftsmanship.
🇫🇷 Made in France ↓
All the products of the Moomie brand are made in France.
💎 Limited series ↓
At Moomie, all the prints are made in small batches to supply their boutiques and a small buffer stock for our online store. No large batches.
🌿 Organic / Bio ↓
Most of their fabrics are ORGANIC GOTS-certified.
🚺 Women Empowerment (Women only) ↓
Moomie was created by Sophie Pauze and the sewing is done by Elisabeth. As for the graphics, Valérie is on it!
🏠 Made locally ↓
The offices are located 15 minutes from the workshop.
[ A French brand that offers colorful and joyful fashion for babies who love to move without any hassle! ]
