Creators, media, shops… People from Marseille are coming together to encourage more conscious and sustainable consumption.
But who are they? Where can you find them? And above all, how can you easily make everyday choices that lead to more responsible consumption in Marseille? That’s what we’re going to introduce you to in this article.
Because yes, it is possible to consume differently in Marseille! And it’s not just about fashion: crafts, lifestyle, food and wellness are also driving this local movement.
After discovering eco-responsible French and alternative brands, this article will guide you through Marseille to committed shops, local eco-friendly media, slow fashion events and initiatives that are helping to build a more sustainable and future-oriented city.
Marseille, a committed city
In fashion…
Marseille, an authentic, vibrant and rebellious city, has seen the emergence of a new generation of committed creators over the past few years, deeply determined to transform fashion. More timeless, sustainable and high-quality: for Marseille’s designers, it must become a springboard for raising awareness about ethical consumption.
Slow Fashion Week
Local initiatives are quickly developing. Among them is Slow Fashion Week, which is establishing itself as one of Marseille’s most popular events for ethical and sustainable fashion enthusiasts. Launched by the BAGA collective, which Meanwhile Boutique joined in 2025, this week dedicated to slow fashion aims to make Marseille a true capital of eco-responsible fashion.
Presented as an alternative to traditional Fashion Weeks, this event showcases committed creators, ethical brands and local projects that want to put people, craftsmanship and the environment back at the heart of textile creation.
But what exactly is the BAGA collective?
Created in 2023 by around fifteen Marseille-based friends passionate about fashion and design, this collective now brings together committed creators around a common vision: to promote ethical, inclusive, local and responsible fashion.
Thanks to the first edition in 2025, the collective quickly established itself as a key player in sustainable fashion in Marseille.
Slow Fashion Week vs Fashion Week: what are the differences?
Stars, major fashion designers and paparazzi… Fashion Weeks are often perceived as elitist and highly coveted.
Slow Fashion Week follows an opposite approach. Accessibility and awareness are the key words of this Marseille fashion week. The goal is therefore not to imitate a classic Fashion Week with a succession of exclusive shows reserved for a few privileged people, but to bring responsible fashion to life throughout the city thanks to workshops, meetings, exhibitions and events open to the public.
The selection of brands is also different. The criteria are based on the strength of the project and the eco-responsible commitment of the brands, while also valuing their roots in the South of France.
Thanks to its commitment, Meanwhile Boutique was present for its first edition by offering workshops, activities and awareness-raising sessions focused on more ethical and responsible fashion.
It will also be present for the second edition of the event on June 5 and 13, 2026.
More than just a local initiative, the Slow Fashion Week has now become a true committed event, helping to showcase Marseille as a more sustainable and eco-friendly city.
Feel free to come and visit on June 5 and 13, 2026.
But that’s not all!
Marseille: carbon neutrality goal
With the re-election of its mayor, Benoît Payan, the city reaffirms its goal of ecological transformation of the territory.The city has six priorities for 2030:
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Strengthen the Mediterranean model of a green city
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Decarbonize the property portfolio by tackling energy poverty and substandard housing
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Reduce, reuse, sort and recover waste
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Revolutionize ways of getting around in Marseille
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Make sobriety, efficiency and renewable energies mainstream
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Raise awareness among all stakeholders in the territory
Nature at the heart of the city
Through this initiative, Marseille is gradually turning green. The goal: give nature more space and sustainably transform urban areas.
In recent years, several major parks in Marseille, such as Valmer Park, Bonneveine, Font Obscure, Longchamp, and the 26e Centenaire Park, have been renovated to preserve and rehabilitate the city’s urban natural heritage. And that’s not all: six new parks have also opened, representing a total of 12 additional hectares of green space.
The city has also launched a major greening campaign, planting 150,000 trees between 2020 and 2025. A commitment that helps to combat the effects of global warming, improve air quality, protect biodiversity, and make the city more pleasant to live in every day.
As part of this ecological momentum, urban agriculture is also making a major comeback in Marseille. Consuming better, more locally and more responsibly is gradually becoming a reality.
Among the flagship projects is the Vallon des Hautes Douces estate in the 11th arrondissement, which was left derelict for more than 25 years before being taken over by the City. A farmer is expected to soon develop a short-circuit activity there, with the aim of producing locally for residents.
Meanwhile Boutique: dressing differently in Marseille
A shop close to you
In the heart of the Saint Loup neighborhood in Marseille, Meanwhile Boutique is a vibrant 180 m2 space dedicated to evolving our habits toward more responsible consumption. With ethical shopping, creative workshops and a second-hand area, the shop offers a warm and accessible experience, designed for those who want to combine style, commitment and sustainable consumption.
Practical information
Located in the Aushopping St Loup shopping center (57 boulevard Romain Rolland, 13010 Marseille - 1st floor, near Fitness Park), Meanwhile Boutique welcomes you from Tuesday to Friday from 10 a.m. to 6 p.m., and on Saturday from 10 a.m. to 7 p.m.
Donation collections are organized on Tuesdays only.
For easy access:
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Free on-site parking if you come by car.
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Bus access via lines 15, 15S and 91 (Lycée Ampère stop).
Why choose Meanwhile Boutique?
Meanwhile Boutique has been a Social and Solidarity Economy company and a purpose-driven company since 2022. Through its online platform, which brings together more than 130 eco-responsible brands, and its 180 m2 Marseille shop, its mission is to make sustainable consumption more accessible, simpler and more inspiring every day.
By promoting brands committed to the ecological and social transition, Meanwhile Boutique advocates another way of dressing: more responsible and more human.
Far more than just a shop, the space is designed to be vibrant and creative. Throughout the year, workshops and events are offered to raise awareness and educate about ethical consumption: upcycling workshops, candle making, and even eco-responsible fashion shows. Enough to please people of all ages and interests!
In the shop, you will find a committed selection combining fashion, accessories, wellness, and even home décor, designed for consuming differently without giving up style or pleasure.
Visiting Marseille? Come discover this pop-up concept store and share a new way of dressing, more local, more responsible and more creative!
Local, eco-responsible and accessible partnerships
Among the 130 eco-responsible partner brands selected by Meanwhile Boutique, several committed Marseille-based players are featured, such as June and the Lobsters.
June and the Lobsters
This artisanal streetwear brand creates colorful pieces, designed and made in small series in a workshop in Marseille, with local and reasoned production promoting short supply chains and sustainable creativity.
Meanwhile Boutique also supports local solidarity initiatives such as the Marseille-based non-profit, non-political, and open-to-all association: On se gèle dehors.
On se gèle dehors
Through its field actions, it provides emergency material aid to homeless or poorly housed people in Marseille, while also rebuilding bonds, listening, and restoring dignity. It is the volunteers and citizen solidarity that carry the association, acting daily through in-kind donations and targeted collections.
Marseille media at the service of responsible consumption
More than just a trend, Marseille media, some of which are featured by Meanwhile Boutique, share the keys, good addresses, and inspiration to learn how to dress or consume differently every day.
Qui Vive
Based in Provence, Qui Vive is an independent, local, committed, and participatory media that explores major societal issues through the lens of ecology.
Accessible for free, Qui Vive aims to inform, raise awareness, and provide the keys to better understand the ecological issues shaping our territory and encourages you to consume more responsibly!
The media notably collaborates with France Nature Environnement PACA to highlight field issues and the committed actors making a difference in the region every month.
Another committed collaboration: Le Zéphyr, a media dedicated to the protection of living beings. Together, they share content, perspectives, and inspiration around common values: preserving biodiversity and supporting a more local and more sustainable transition.
Bleu Tomate
This Marseille magazine committed to the ecological transition in Provence and the Mediterranean is one of the local media outlets highlighting sustainable and ecological initiatives around agriculture, food, and the environment in the South of France.Through its content, it raises awareness, inspires, and enlightens you on making the switch to a more responsible mode of consumption that respects living beings.
The media thus highlights the actors of the transition who prioritize biodiversity, proximity, naturalness, renewable energies… While supporting the people of Marseille who are working through meaningful actions for the planet and its inhabitants.
An approach guided by a single desire: to produce, eat, and act differently, with respect for living things and biodiversity.
Guide engagé
In the same vein, this committed Marseille media outlet highlights local initiatives that help build a more sustainable and supportive city. Through its content, it showcases eco-responsible Marseille-based actors who are reinventing ways of consuming.
Guide engagé notably features ethical addresses focused on responsible consumption, reuse, sustainable food, and citizen actions to help you start buying differently today.
Tarpin bien
If you are always looking for good eco-responsible addresses, Tarpin Bien shares all the best ethical, sustainable, and supportive tips. It showcases Marseille-based projects focused on ecology, local products, and responsible consumption.
Petit Futé
The Petit Futé Marseille media guide lists the local actors who keep information and eco-responsible projects alive in the area: press, radio, independent media, and committed local platforms. Among them, you will find Meanwhile Boutique, known for its commitment to more ethical and sustainable fashion, but also for promoting more conscious and humane consumption.
An overview of media outlets that, each in their own way, showcase local dynamics, committed projects, and the actors who are advancing the city's ecological commitment.
So you have no more excuses: consuming more responsibly in Marseille is possible!
