These 5 women committed to responsible consumption

For many years, women have been working to preserve the environment by using eco-friendly materials and methods to build, create, and shape. With passion and courage, they are committed to protecting biodiversity and humanity.

On the occasion of International Women's Day on March 8, Meanwhile Boutique wanted to highlight the creators in its collective who work every day for responsible consumption. They explain what drove them to get involved and make environmental protection a priority in their professional activities.

The creators in the Meanwhile Boutique collective

Virginie is the founder of the baby pajama brand
[ l'Atelier d'Anaë ]

"The desire to become an entrepreneur emerged during the health crisis. After several months of thinking about my professional future, I wanted to step out of my comfort zone and take on a new challenge: becoming my own boss! Being very sensitive to the climate crisis we are experiencing, I felt a strong urge to make a difference and do my part. It was unthinkable to start my company without highlighting my ecological values.

The consequences we see today are frightening to behold and promise a worryingly uncertain future. I knew I had to act. I may be small, but every little step counts, so let's all act together!

Through the atelier d’Anaë, my main goal is to convince people to change their consumption habits by “consuming less but better”. Determined and convinced that we can do it, I want to be one of the people who will change the world of tomorrow. I am aware that textiles are one of the most polluting industries, but if they are managed properly, their impact on the environment will be much less harmful than we think.

The health crisis showed us that we can change the way we consume, so let's start changing today, and quickly!"

Learn more about Virginie and her brand

Anne is the co-founder of the eco-responsible accessories brand
[ Gorfoo ]

"Clothing affects us all in our daily lives. However, we have very little information and education about how they are made and what materials are used. Yet, this has a considerable impact on the planet and on the use of natural resources.

When Charles (co-founder of Gorfoo) started taking an interest in this subject, I found it fascinating. Gorfoo is a way to introduce alternative materials that have less impact on the planet, showcase beautiful craftsmanship and natural plants.

Materials are a major source of pollution. I really enjoy raising awareness about materials; I think it's wonderful. Gorfoo is a fun way to help people understand this aspect of textiles and clothing."

Learn more about Anne and her brand

Hanna is the founder of the ethical accessories brand
[ Green Cat ]

"I want to use my experience in the textile industry to promote different craftsmanship and traditional techniques of Vietnamese women by combining them with European materials (linen, cork...). And all this in a joyful and colorful world (with natural dyes, of course!)."

Learn more about Hanna and her brand

Magalie is the founder of the committed illustration brand
[ Ici Jozi ]

"Art is a force in the climate and social struggle because it brings beauty and sensitivity where statistics struggle to raise awareness. I see my illustrations as tools that will, I hope, help make the importance and urgency of rethinking our place on Earth easier to understand."

Learn more about Magalie and her brand

Thank you to all these women who give their energy and heart to protect living things in every corner of the world.

Because they are more than a hundred who have fought for a better world, discover our collective committed to responsible consumption:

Discover the entire collective