Pink October 2025 – Together, united against breast cancer
This October, Meanwhile Boutique is supporting research with the ARC Foundation: buy a pink solidarity item and turn your purchase into a donation for research.
What is Pink October?
The "Pink October" campaign aims to raise awareness about screening and support research into breast cancer. It encourages information sharing, prevention, and fundraising to improve chances of recovery.
This year 2025, World Breast Cancer Day will take place on Sunday, October 19, 2025.
To learn more, read our article: What is Pink October?
Key statistics and the importance of screening
Regular screening (mammography, self-examination) often detects the disease at an early stage and greatly increases the chances of recovery. Raising awareness around you remains an essential step.
In France, more than 61,000 new cases of breast cancer were diagnosed in 2023, making this disease the most common cancer among women. Every year, nearly 12,700 deaths are attributed to it. Yet, when cancer is detected early, the 5-year survival rate reaches approximately 88%. Today, about 60% of women participate in organized screening, which already detects a majority of cancers at an early stage, but this figure remains insufficient to maximize chances of recovery.
Sources:National Cancer Institute (INCa), Santé publique France.
How to take action during Pink October?
1- Make donations
TheInstitut Curie, the ARC Foundation, and also Ruban Rose, participate every year in Pink October.
2- Participate in solidarity events
Every year, physical activities bring together thousands of people for women affected or who have been affected by breast cancer, such as Race for the Cure or Courir POUR ELLES
3- Wear the pink ribbon
It allows you to show your support for research and your desire to spread a powerful message.
4- Wear pink shoes, clothing, or an accessory
These are also small daily actions to show your support.
Meanwhile Boutique x ARC Foundation — Our commitment
Why the ARC Foundation?
The ARC Foundation funds basic and clinical research to improve cancer prevention and treatments. It is a foundation recognized for supporting innovative projects.
Our solidarity initiative
- Throughout the month of October, 5% (or the amount you wish to indicate) is donated to the ARC Foundation for each identified pink item sold.
- A report on the collection will be published at the end of the campaign to ensure transparency
Call to action: your support matters
Pink October is a key time to turn small gestures into concrete actions. Here is how to participate:
- Buy a pink product at Meanwhile Boutique; your purchase can generate a donation.
- Share our initiative on your social networks to amplify the impact.
- Encourage your loved ones to get screened and participate in local actions.
Some tips:
This leaflet created by the ARC Foundation presents the signs to watch for, screening procedures, the main treatments, as well as misconceptions about breast cancer. A clear and practical tool to share freely.
Download for free at https://www.fondation-arc.org
Together, let's make October a month of solidarity
By choosing a pink product at Meanwhile Boutique, you are directly contributing to research and support for those affected. Thank you for your involvement.
